Web traffic is a tricky thing to nail.
And we had maxed out all of our hours each week. But we still weren't reaching our traffic goals.
But then we made a simple change. And this one investment has helped us increase our traffic significantly – by over 50% in just one month. Today we're digging into our web traffic, and showing you the premium resource we think is well worth the investment.
Just last week I had a call with a client who was questioning why we would recommend recycling their social content, and the reason is simple:
Less than 10% of your social media "fans" are seeing your content at any one time. Organic reach on Facebook is often less than 4%.
Why spend the time, money and effort to create awesome posts, infographics and roundups, and let them fall flat on their face?
Maybe your reader wasn't attracted to your headline the first time around. Or maybe they recently heard something that relates to your topic and spurs them to click this time. Maybe they're sitting in the waiting room of a doctor's office, looking to be distracted. Whatever the case, posting your robust, hardworking content again will continue to funnel traffic to your site, making it work even harder for you.
We absolutely love the scheduling function inside Edgar.
First we load our content into our "library."
Then we create a schedule that pulls from this library.
We set the posting date and time to anything we like (like sleepy time, which for me starts at 8pm!). This schedule automatically pulls from the category you specify.
So you can collapse into bed and not worry about whether or not you scheduled that update, 😉
The Edgar blog gives great stats on popular engagement hours, and we regularly check in to see when our audience is engaging the most – and reconfigure our schedule accordingly.
We've been turning over all of our Facebook and Twitter scheduling to Edgar and couldn't be happier with the ease of mind it's given us.
Here's a little peek at our most recent Facebook posts – all of which were handled by Edgar.
Trusting all of our reposting to a reliable system that can function entirely hands-off has been a huge boost to our productivity and site traffic.
BONUS CONTENT FROM THE EDGAR TEAM!
When we purchased our Edgar subscription we also signed up for an e course offered by LKR Social Media called Social Brilliant.
Social Brilliant was very helpful and very easy to digest and well worth the time investment. One thing that Social Brilliant made clear was how to connect the dots for clients on why we use social media to bring people to their door.
The e course was easy to navigate and watch on a tight schedule. It was well worth the purchase price, especially if social media feels overwhelming and confusing for you.
We would highly recommend Edgar over Hootsuite and Buffer (although we've enjoyed those free apps) mostly due to the recycling feature of Edgar, which really allows you to set it and forget it. One more thing working hard for you and your biz!
Another BIG way to improve your site? Improving your search performance.
Make sure you're not making any of these mistakes. They could REALLY hurt how well you show up.
Hoot Design Co. is a marketing, branding, and design agency located in Columbia, MO. We specialize in creating a custom and comprehensive marketing strategy centered around your business's unique strengths and educating you with the tools you need from day one. From logo design to brand identity, website design and execution, and social media marketing strategies in-person and through online courses, we're focused on your business success every step of the way.