Of course you are!

But wait!  Where do you start?

That's why we created this course: So ANY business owner can take control of their brand. 

We've interviewed countless business owners who were stuck when it came to growth and sales to ask them what their biggest struggles in business are. These owners are great at what they do and their products are amazing. But their sales had been falling short. Why?

In each case, these business badasses weren't reaching their dream customer because they lacked the strategy, design and execution to get there in their branding. They lacked the funds to hire out for professional work and were scrambling to do it all themselves without guided direction. Many didn't even know where to start! 

No design software. No design knowledge.

You're an expert at what you do in business. You can't be expected to be an expert in graphic design, too! And who has time – or money! – to spend learning complicated programs like Photoshop and Illustrator? 

And that's where we come in.

We've broken down our professional branding process into bite-sized, actionable steps to enable YOU to create the brand your business deserves. Using ONLY free, online resources we're going to walk you through the exact steps you need to take to pull your brand together in good taste.

We're giving away our best pro secrets to show you the way to brand success.



At the end of this course,
you'll have created all of these assets with our pro guidance:

Let's Talk Modules

MoDule to module,
we walk you through the essential steps
to build your brand together.

Here's how it all goes down:

Vision Board Module
Kickass Logo Module

Shape a Brand that Sells videos feature a mix of face-to-face coaching and screencast guidance so you can see exactly the steps we take, every step of the way. 

We've priced this course with hardworking biz owners in mind. We KNOW your brand is one of the most crucial aspects of owning your business, but we also know what it's like to not have the resources to pull out all the stops and higher a pro.

We want to make sure EVERYONE can get their head above water with a stable, well-made brand at this price point.

Get a custom logo, brand board, font combinations, and the technical know-how to ACTUALLY use them: for $200.

Buy the modules separately if you want to focus in on one thing for your brand. 


Explain this online business mastermind group again?

Every person who purchases one of our courses will be included in our closed Facebook Group community. This online mastermind group will be a perfect resource for you to tap into when you have a question, need a recommendation or want to share the love with your own resources. It's a great way to connect with like-minded business owners from anywhere on the interwebz.

How does it work?

Each week we take you step by step through the pro process to building a solid brand. Every week you'll have face-to-face videos and on-screen screen casts to so you feel like we're right there with you. We've also created 12+ worksheets, 4+ interactive quizzes to test your knowledge and 3 templates to make it easy peasy to get started. At every step we provide actionable instruction for you to tell you exactly the steps to take. You have all of the material immediately after purchase, but we recommend taking the course week by week, and completing all homework before moving on to subsequent modules!

How much does it cost?

Shape a Brand that Sells is priced to be accessible for ALL businesses. At only $250, you'll walk away with your own, unique, fully custom brand, logo, defined mission, and the skills you need to take your biz all the way.

Can I see student work?

ABSOLUTELY! Check out these AMAZING creations of former Shape a Brand students!

STUDENT WORK: Harmony Birth Services of Missouri
STUDENT WORK: Simply Perfect Parties
STUDENT WORK: Rogue Studios

Hey! I'm Kristen.

I'm owner and founder of Hoot Design Co., which I've grown from a tiny company crammed in an even tinier closet  to a full-fledged marketing, branding and design agency in five years.

In addition to running all ops at HDco, I teach graphic design to students from all around the world here in the award-winning School of Design at Stephen's College.

I've also got two freaking adorable children who behave for coordinated family photo shoots but like to draw on their foreheads with eyebrow pencils the other six days a week. 💁

I can't wait to get started showing you the way to brand success!

Hey! I'm Kristen.

Hey! I'm Kristen.


Hi! I'm Avery.

I've worked with Kristen SINCE those days when Hoot was crammed in a closet-sized office. And I've stuck around through all the transitions in between!

Now, I'm excited to start working full-time at Hoot and walk you through the steps we take for our clients' brands so you can create what you need to get your business off the ground.

My favorite part of the branding process is defining a strategy and then working to execute it throughout the brand – from start to finish, logo to launch. 🚀

I'm looking forward to helping you strategize your path from beginning to end!

Hi! I'm Avery.

Hi! I'm Avery.


More questions?

Email Kristen directly at kristen@hootdesignco.com to let me know just what it is you need. Ask away.