5 New Year's Resolutions For Your Brand
It’s the start of a new year and a new decade. Make 2020 the year that your brand becomes the brand you’ve always dreamed of. Here are five ideas for New Year’s resolutions for your brand.
1. Craft a vision board.
Before you dive into creating your perfect brand, you have to figure out what, exactly, that brand looks like. Our favorite way to do this is to create a vision board. Research brands you love, colors you enjoy, fonts you like, and words that align with your brand. Put this all on a physical board or create a Pinterest board for your ideas. Use this process as a way to research brands you admire, get inspired, and get excited.
2. Consult with a professional designer.
Once you have your vision board made, we highly, highly recommend visiting a professional designer. Consulting with a pro will help your brand look polished and put together. They can help you with logo designs, font families and color schemes, which are all part of a brand board. Design is the backbone of your brand, so you have to make it strong. It’s always worth the financial investment, and it’s possible to find a designer that fits your budget. Do your research, call around, and be sure the person or company you choose understands your vision.
3. Create a content calendar.
Get a game plan for your social presence. We love to batch content for clients, and doing so allows us to get a bird’s-eye view of the overall social strategy. Create a monthly content calendar for your social media, and be sure to include categories of posts, captions and hashtags, and, of-course, on-brand graphics. Having all your content ready to go will save you time and stress in the long run. Plus, you can even schedule out your posts in advance. And if you’re looking for a tool to make the process even easier, we recommend Planoly and MeetEdgar. They’re what we use and love!
4. Make a Canva account.
Canva Pro is pretty much a business owner’s dream. Even if you’re not a designer, Canva helps you create marketing materials that are perfectly in line with your brand, every time. You can set your brand fonts and colors and upload stock imagery that allow you to create anything from social graphics to brochures to letterheads for your business. The best part? It’s totally affordable, too.
5. Regularly publish blog posts.
We strongly believe in the power of content marketing and the wonders it can do for your business. Content marketing drives sales by bringing people to your website, giving them a taste of what your business is like, and inviting them to have a look at your offerings. Posting blog posts consistently boosts your brand awareness and establishes you as a thought leader in your industry. Don’t know how to get started? We’ve got a guide for that.
What are some other New Year’s resolutions you have for your business? Sound off in the comments!
Hoot Design Co. is a marketing, branding, and design agency located in Columbia, MO. We specialize in creating a custom and comprehensive marketing strategy centered around your business's unique strengths and educating you with the tools you need from day one. From logo design to brand identity, website design and execution, and social media marketing strategies in-person and through online courses, we're focused on your business success every step of the way.