How to Customize Google Calendar like a Pro (Quick Tip Tutorial!)

Yesterday I shared some sweet insights into how we run our blog schedule and write our posts. One of our most helpful assets: A blog-only Google calendar. 

Perhaps yesterday you thought our screenshots looked like some boring, NORMAL Google calendar. But oh no, my friends! It's not just some boring blog ideas assigned to each day: We've done something super special behind the scenes.

What is it we did, you ask?


When we say brand consistency across the board, we MEAN brand consistency across the board. So consistent, in fact, that I've converted our Google calendar colors to our brand colors. It's all or nothing over here! [Related read: The difference between logo, identity, and brand as explained by pandas 🐼]

So today I want to show you how to do this yourself in a special HDco quick tip tutorial.

Let's get started!

1. Open up Google Calendar

Head over to to pull up your very own omnipresent overview of everything happening in your life.

Hello, Google Calendar.

Hello, Google Calendar.

(Tangent: What do you think of the Google Calendar app by the way? I love it. It totally kicks the iPhone's native calendar's butt by a long shot in my book 😁)

2. Hover over the calendar you want to customize and click the downward arrow

Hi there, dialogue box 👋

Hi there, dialogue box 👋

You'll see your calendars under the "My calendars" menu, just below the full-month preview on the left-hand side of the screen.

Let's say we want to customize this "Events" calendar, which is totally NOT in one of our HDco brand colors right now.

Hover over the calendar you want to customize and click the downward arrow that appears directly to its right.

You should see this lovely dialogue box appear, as if conjured from the deepest and most mysterious depths of the internet. 🙌

3. Select "Choose custom color"

Did you know you can change the colors on Google calendar? You totally can. Here's how! | Hoot Design Co.

Right below the pretty rainbow of Google's default calendar colors (these are all from Google's Material Design color palette – check out more about their awesome rainbow of design here!) you'll see an option that reads "Choose custom color."

Click it!

4. Enter your brand hex code!

Hex (short for hexadecimal, not some sort of witchcraft) codes are six-character combinations made up of the numbers 0-9 and letters a-f preceded with a pound symbol, number sign, or hashtag depending on how old you are 😉

Google has graced us with #92e1c0, but we want to use one of *our* colors, thank you very much.

Google has graced us with #92e1c0, but we want to use one of *our* colors, thank you very much.

You can see that my "Event" calendar was originally colored with #92e1c0, which is a sort of seafoam green.

It's nice, but it's not Hoot. So we want to change that seafoam into one of our Hoot Design Co. brand colors instead so we can be super legit. 😎

Go locate your hex code wherever you have it saved. Maybe it's on a secret Pinterest board (as per my favorite Pinterest hack of all time). Or maybe you have an awesome Brand Home Base page (check out info on what those look like here, in our video blog post devoted to them!) to pull from! Wherever your colors are located, go thither.

That's more like it!

That's more like it!

Now, copy your hex code using ⌘c on a Mac or control-c on a PC  (or Edit >> Copy if you don't like being efficient 😑) and paste it into the box that currently contains Google's default color.

You should see the example colors change right away into whatever lovely brand color you've selected.

In this example I've entered in our very own Hoot red, a.k.a. #ce181e.

Now just hit OK!


Now go put those brand colors to work!

One of the awesome things about apps like Google calendar is how much aesthetic flexibility they provide – though Google clearly has their design game on lockdown, they still leave ample room for customization-happy designers like myself to totally go to town. Thanks, Google! 😄

I hope you get as much joy out of customizing your brand's Google calendar colors as I do! 

Though I probably get much more enjoyment out of this sort of stuff than is generally healthy. All-all-all-all-brand-everything, as I like to rap to myself in my head when I go around customizing the world. 😁

Until next time,


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