Give a funny home goods business a facelift with a fresh brand and one-of-a-kind messaging. Twisted Wares needed to speak to two brand advocates—one retail and one wholesale—to convey their off-kilter personality and increase their profits.
We designed a visual brand that was anything but subtle. Bright colors and in-your-face typography makes this brand stand out. Plus, with a Brand Messaging Manual, we were able to hone in on Twisted Wares’ brand advocates and create messaging that directly speaks to them.
Twisted Wares is a brand that pokes fun and has a blast doing it. (Case in point: one of their new brand phrases is “It’s only offensive if you’re not funny.”) But now, they have a laser-targeted focus on bringing their witty and raunchy products to homes and stores across America.