Tiger Carpet Care
Website Design + Development. Branding. Content Marketing. Social Media Marketing.
Complete Website reDesign
Tiger Carpet Care had been having issues with their old site.
In addition to having difficulty making updates on their Wordpress backend, their site regularly went down and took a long time to load.
They saw little web traffic and even fewer inquiries coming in without a coherent sales funnel online. They were ready to partner with a new team to get a new, strategic site up and running.
Our work on the Tiger Carpet Care website resulted in:
- More inquiries in 3 weeks than they had in 4 years.
- An effective sales funnel that leads customers down a path to engagement
- A site that loads over 10x faster than their old site
- Search-appropriate (SEO) content built the right way – no more search penalties!
- A branded appearance that speaks directly to their dream customers
New, strategic branding
Tiger Carpet Care had been relying on gold and black for years when they came to us – a masculine, "bro" combination wasn't speaking to their dream client.
We livened up the brand by focusing on the dream client TCC wanted to attract: a largely female, family-focused audience. We took on this task by expanding the TCC color palette, creating patterns for versatility (beyond tiger stripes!), and putting together a font palette that gives them a coherent look.
Social media strategy
Tiger Carpet Care is passionate about cleaning carpets – really! – with honesty and fairness. They're family owned and operated and have served the area for over a decade. We created a social media strategy to make sure their audience knows their history and beliefs.