Boost awareness of Spillman Homes’ most profitable service: renovations. To achieve this objective, Spillman Homes required a revamped messaging strategy, one that would instill trust from the get-go.
Since we had already created the brand for Spillman Homes, getting started was as easy as 1-2-3. First, we wrote Spillman’s Brand Manual and came up with unique messaging that would guide the campaign: “Every step of the way.” Then, we crafted radio spots, print pieces, and social media graphics that would appeal to Spillman Homes’ ideal brand advocate.
Spillman Homes now can speak easily to any customer about their offerings. With a beautiful brand and laser-focused messaging handy, they are improving homes across Columbia, one renovation at a time.