Episode 5: Get Ready to Cry Yourself to Sleep

Episode 5: Get Ready to Cry Yourself to Sleep • Featuring Kristen Brown + Avery Wagner


“I was like, what are we doing here? Now I’m trying to lead this team of people who don’t want to work on this stuff. I don’t want to work on it. They don’t want to work on it. I could feel the toxic energy... and I didn’t feel like I could be a good leader. It felt like, this fucking sucks.” – Kristen Brown, Hoot Design Co.


“Find a job you love, and you'll never work a day in your life!” – Yeah, that's total BS. 

Entrepreneurship is glorified. Romanticized. Idealized.

Instagram and Pinterest overflow with inspirational posts about crushing it, killing it, and how Fri-yay! running your own business is.

But, in the words of Kristen Brown: Once you're living in the real world, “Get ready to cry yourself to sleep.”

#EntrepreneurLife, right?

In this episode, I interview Kristen Brown, owner, founder, and creative director of Hoot Design Co. (and ProFresh's usual host) about the challenges of transforming a tiny online print shop to a bustling full-service ad agency.

Spoiler alert: there are a LOT of bumps along the way.

Get ready for a transparent, roller-coaster filled episode from yours truly.