Launch a luxury golf club that has Old World Excellence without a longstanding reputation. From brand ideation to building a company culture and reaching out to potential members, they were starting from scratch and shooting for the stars.
We created a brand that was centered around luxury with a modern twist. We started their journey with an in-depth strategy document that carved out their dream client profile and original taglines tailored to their audience. After that all we had to do was share their message with the world through email marketing, original videography, and bespoke gifts for potential members.
Pelican Golf Club launched their luxury club with a waiting list, and success has rolled in since. Now Pelican happily serves Clearwater’s FL cream-of-the-crop and maintains an email list of over 500 members. Their brand is informed by strategy and opulence and the future looks bright.