Patriot Co. General Contracting


The Company: 

Patriot Co. General Contracting is a Midwest-based contracting company which prides itself on being a woman-owned small business in a field dominated by men. They're known for completing projects on schedule and on budget. Additionally, Patriot Co. is veteran-founded – a fact which forms the basis for the company's name and larger brand identity.


The Challenge: 

Patriot Co. needed a brand that reflected its core values of efficiency and quality while reflecting the fact that Patriot Co. is woman-owned and veteran-founded.


Our Solution:

We chose a distinct and unusual solution to this tricky challenge: Marrying together the best of tried-and-true Americana style with a sophisticated, well-structured classic prep look.

The company's signature style:

The strong sense of personal style possessed by Lindsey Briedwell, Patriot Co.'s owner, helped to give us the vision and clarity we needed to pull together this brand's unexpected style. We named Patriot Co.'s unique style "Americana prep with a masculine twist" – phrasing that we absolutely love. 

We looked to classic all-American typography and print techniques for our type and color inspiration, and pulled together a palette based in bold, timeless tones.

Patriot Co.'s Brand Vision Board

Patriot Co.'s Brand Vision Board

Next came the company's logo:

With a few rounds of revisions, we created a winning logo: a mix of structured geometric type and a fluid script, both stacked and balanced to emphasize the clean structure and capable organization that makes Patriot Co. great at what they do.

The single star and supporting stripes give a nod to Patriot Co.'s history as a veteran-founded and veteran-grown company.

Patriot Co.'s Final Brand Board

Patriot Co.'s Final Brand Board

Supporting brand elements:

With the addition of stylized icon badges and just a touch of texture, we rounded out Patriot Co.'s brand elements. And, as we put the final touches on Patriot Co.'s identity, we upped the brand with a bright pop of fiery orange-red to bring a spark of energy to the company's primary palette – a cool, classic combo of charcoal, navy and ochre. And, to bring it on home, we created custom style touches for P.Co.'s project images with a warm, vintage glow.

A fully-branded website:

Next, we moved onto creating Patriot Co.'s website, which we built and fully customized in Squarespace. It's clean, functional, and best of all, very easy to update.

Patriot Co.'s homepage built in Squarespace

Patriot Co.'s homepage built in Squarespace

Patriot Co.'s about us page built in Squarespace

Patriot Co.'s about us page built in Squarespace

Choosing to use Squarespace for Patriot Co.'s web presence ensures that the company will be able to fully manage the site on their own. Adding new information, team members, or other material is a snap.

Patriot Co.'s print collateral:

We happily designed custom letterpress business cards to bring a classic touch to this Americana prep brand's print materials.

Patriot Co.'s business card

Patriot Co.'s business card


Ready to take your brand to the next level? Contact us today!