new logo design
Midwest Dixie came to us as a brand-new business in need of good design.
The Midwest Dixie team needed a feminine, country-boho vibe and plenty of earthy, delicate colors to (cowboy) boot. We created a logo for them with a handlettered look to match up with their casual heartland vibes.
Energetic neutrals: It's possible!
A logo alone isn't enough to build a solid foundation for your business. You need a whole brand. Together, we created a Brand Vision Board for Midwest Dixie and built from there:
Next, we built out a color palette, a typography palette, icons and other brand assets, and a set of custom, handmade patterns that can be used on everything from print materials to interior decorating:
The textured, scratchy Madina Script was perfect for a handlettered-look logotype, while Lexia provides modern slab-serif support. Midwest Dixie chose the wheat sheaf as a nod to their heartland roots, and the nature-themed custom patterns round out the country-chic vibe.
See it in action: