Midwest Dixie
Identity. Branding


New Logo Design

Midwest Dixie came to us as a brand-new business in need of good design.

 

The Midwest Dixie team needed a feminine, country-boho vibe and plenty of earthy, delicate colors to (cowboy) boot. We created a logo for them with a handlettered look to match up with their casual heartland vibes.

 

Branding

Energetic neutrals: It's possible!

 

A logo alone isn't enough to build a solid foundation for your business. You need a whole brand. Together, we created a Brand Vision Board for Midwest Dixie and built from there:

 
Brand Vision Board for Midwest Dixie

Brand Vision Board for Midwest Dixie

 

Next, we built out a color palette, a typography palette, icons and other brand assets, and a set of custom, handmade patterns that can be used on everything from print materials to interior decorating:

The textured, scratchy Madina Script was perfect for a handlettered-look logotype, while Lexia provides modern slab-serif support. Midwest Dixie chose the wheat sheaf as a nod to their heartland roots, and the nature-themed custom patterns round out the country-chic vibe.

 
 
Brand board for Midwest Dixie | Hoot Design Co.
 

See it in action:

 
Packaging design for Midwest Dixie | Hoot Design Co.
Print collateral for Midwest Dixie | Hoot Design Co.