Meriwether Cafe and Bike Shop
Total Brand Package. Site in a Day.
Meriwether Cafe and Bike Shop wanted a brand that would attract their dream clients, and would communicate their new vision of the company to the world.
Pleasure to meet you! Charmed, we're sure.
The owners of Meriwether had a strong vision for what they were looking for, and wanted a site that would excite visitors and encourage action.
What we envisioned for Meriwether combined their personable and neighborly feel with a sleek and professional look in order to give visitors the best possible user experience.
Meriwether's new website is user friendly, branded to a T, and showcases all of the things that make Meriwether a fantastic business.
Here's how we did it:
1. We fully understood their brand
Meriwether Cafe and Bike Shop needed a brand that would last. The brand would not only have to be aesthetically pleasing, but it would need to strategically target a dream client, so that it could work for Meriwether long-term.
After meeting with the Meriwether team we were able to get a better grasp on who they are as a business.
Using this information, we made a vision board that captures the Meriwether brand, from aspirational interiors to coordinating color palettes.
This jumping off point helped us communicate our vision to Meriwether and became a template for the brand board, and later, the website. Vision boards are our essential first step on the way to a cohesive and strategic brand.
2. We created an attractive + strategic brand board
Meriwether needed a brand that reflected the future that they envisioned for their business. We created a brand that would translate perfectly into the site of their dreams.
Combining organic patterns, dynamic typefaces, and evocative visuals, we gave Meriwether Cafe and Bike Shop a clear vision for their new brand.
The cool thing about how we roll is that this brand board is NOT just for us. It's essentially a roadmap we hand to our clients for use in every future branding and business effort.
Our services don't end when we leave your payroll (although feel free to contact us for any marketing service you need 😉), because we believe in sustainable business branding solutions.
Meriwether's friendly, sleek brand will distinguish it from competitors, while attracting dream clients in Mid-MO and beyond!
Meriwether's brand is:
- Friendly and welcoming- just like they are
- Compatible with multiple platforms
- Targeted to their dream client
- Approachable, not out-of-touch
- Aesthetically pleasing
3. We built them a professional site in one day
Using our Build a Site in a Day package, the Meriwether team was able to learn everything they needed to know about owning and running their Squarespace site from one day with us.
Not only did Meriwether have a polished and user-friendly site after one day working with us, they also understood the ins and outs of how to edit their site. By the end of the day, they had complete control over the reigns of their website, and that's the way we like it to be.
4. WE GOT RESULTS
We're proud to have created a website that's
- Strategically targeted to Meriwether's dream customer
- Friendly and approachable
- User-friendly – easy to navigate and responsive to all devices
- Totally on-brand
And a BRAND that's
- Targeted to Meriwether's dream customer
- Friendly and approachable
- Sophisticated and timeless
- Comprehensive, including a full color palette, patterns, photo styles, language, and more