Johnston Paint & Decorating
Website Design + Development. Branding. Content Marketing. Art Direction. Social Media Marketing.

 
Melissa Murphy of Johnston Paint & Decorating in Columbia, MO.

Melissa Murphy of Johnston Paint & Decorating in Columbia, MO.


Complete Website reDesign

Johnston's old website looked like it was straight out of 1996. We fixed that.

 
 

Johnston's new website is:

 
  • Branded & beautiful to attract the right clients
  • Responsive to every screen size
  • Focused on customers' needs
  • Optimized for mobile devices
  • Optimized for search
  • Organized with a clear, coherent sales funnel
 

New, strategic branding:
What would diane keaton think?

 
Brand board for Johnston Paint & Decorating in Columbia, MO | Hoot Design Co.

Johnston's logo has been a classic for years, but they had no brand to speak of. We worked with Melissa to identify JPD's dream client: a savvy, sophisticated shopper à la Diane Keaton. We built out a full brand from there, creating a classy color palette, brand new icon, and custom-crafted patterns inspired by decorative tiles and other interior elements.

 

Content Marketing:
Putting 90+ years of expertise to work

 

When you've been around for 90+ years, you really know your stuff. Everyone at Johnston Paint is a career expert in their field, unlike employees at some big-box home stores who move from one department to the next. 

We turned to content marketing to put JPD's expertise on full display. From answering customers' questions to highlighting trends and celebrating employees, we've created a robust library of content to build JPD's know, like, and trust.

 

art direction:
showcasing Columbia Homes

 

Johnston Paint & Decorating has access to lots of stock imagery of products from major brands, like Benjamin Moore and Hunter Douglass. But showcasing the incredible homes JPD has helped bring to life right here, in Columbia, MO, speaks directly to Johnston's expertise and commitment to community.

We worked with Drew Piester to art direct photoshoots of Columbia area homes. The versatile, beautiful images make a huge difference in creating Johnston's marketing materials.

 

Social media strategy:
Connect with everyday consumers

 

Much of Johnston's business comes from their close, personal connections to contractors who trust JPD's expertise and quality service. But a huge goal of our work with Johnston has been to attract more everyday shoppers: individual families looking for a new paint color, redoing their floors, or checking out new lighting fixtures.

To target these customers, we've created social media campaigns to remind everyday community members of Johnston's long history and expertise.