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Web Design, Logo Design, Branding and Identity Design, Social Media Marketing, Content Creation and Marketing Strategy in Columbia, Missouri
 
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Task

Give a historic hotel a place on the map with an unexpected yet delightful brand and website. With brand elements to inspire adventure, they were looking to capture the eclectic essence of this idyllic traveler’s paradise. 

Answer

We started with a rich color palette and vintage patterns, bringing Hotel Frederick to life in a new way that still honored the hotel’s history. This refreshed visual brand instantly communicates the luxe hotel experience guests can look forward to. But a gorgeous brand can’t work its magic without being properly presented, so we built an explorer-friendly website that made the option to book a room an irresistible one. 

Result

Hotel Frederick’s new website looks as aesthetically pleasing and feels as welcoming as the hotel itself. Guests clamor for the home comforts the hotel provides and feel inspired by its location. Hotel Frederick’s brand is as stellar as its services, and now they’re poised to provide the perfect getaway.

 
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Vision Board

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Color Palette

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Patterns

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