Brand home base:

Harper Evans Wade & Netemeyer

Welcome to your brand home base!

This is your one-stop-shop for all informationfilesdownloads, and resources connected to your new brand.

While we're working together to build your brand, the Hoot team will place elements of our design work here for your reference. Each step of the way, this page will act as a reflection of our work so far: you'll be able to look back at the objectives, principles, and guiding vision we've created together, consult the resources we've compiled, and download the samples we share. Then, once we've finalized all elements of your brand, this page will act as a permanent reference sheet for your organization. You'll have easy access to the resources and downloads you need to maintain your new brand.

You, dear client, are the only person outside of the Hoot team who will have password-protected access to this page. You may share your password with anyone on your team who needs firsthand access as well. But be careful – anyone whom you give the password will be able to view and download your brand assets.

Without further ado, let's get started!


CREATIVE BRIEF

Our initial meetings and brand discussions together generated descriptions of HEWN's position in the marketplace, brand objectives, and a list of adjectives to describe HEWN's brand and image. From these meetings, we worked together to create a Creative Brief describing the HEWN brand. These concepts and objectives guided our creative process from day one. You can find the full Creative Brief here or at the link above.


Brand Vision Board

Step two of our design process together was the creation of a Brand Vision Board for Harper Evans Wade & Netemeyer

To create this board we pulled together visual examples of elements from your Creative Brief and were aided by our in-person meetings with you as well as our research on classic all-American print techniques and styles that informed our design choices.

We established HEWN's essential style to be a unique blend of Americana prep with a masculine twist, as illustrated in the screenshot of your Brand Vision Board at right.

Throughout our creative process, your Brand Vision Board served to guide our creation of the essence of HEWN brand. You'll always be able to access your Brand Vision Board here as a high resolution, web-approved PDF file to ensure that your unique brand vision guides your marketing strategy every step of the way.

 

Your brand vision board: Americana prep with a masculine twist.

Your brand vision board: Americana prep with a masculine twist.


YOUR FINAL LOGOS

You'll always be able to access the logo files you need quickly and easily from this page.

Below you'll find download links to both your Full Color Logo and Brand Icon in multiple filetypes. We've also included special notes on filetypes below to explain the difference between PNG, EPS, and PDF files.

If you ever come across a different filetype or size that you need, please let us know! We'll be happy to send it your way.

Harper Evans Wade & Netemeyer Full Color Logo

 
Icon. Full Color Logo

Icon. Full Color Logo

Icon. Gold Foil Effect Logo

Icon. Gold Foil Effect Logo

RASTER FILES FOR WEB:

Raster images, like PNGs and JPGs, will pixelate if they're stretched too large. PNG (pronounced "ping" or "P-N-G") is the best filetype for displaying your logo on the web because PNGs are compressed using lossless compression and retain crisp edges. Additionally, the PNG filetype allows for either a transparent background, which JPGs do not support. You'll find both transparent backgrounds and white backgrounds below! 

The PNG files below are suitable for any digital purpose if they are not enlarged beyond their original dimensions. Additionally, PNG files may be printed on inkjet or laser printers.

Full color logo, transparent background

Full color logo, white background

One color logo, transparent background

Lion Only Logo , transparent background

Law Missouri ,  transparent background

  • Law Missouri Foil• Large • PNG

 

VECTOR FILES FOR PROFESSIONAL USE:

EPS ("encapsulated post-script") files are vector files, which means they can be made infinitely large or small without pixelating. However, EPS files should be used only for professional printing or design purposes where vector files are needed. 

PDF FILES FOR PRINTING:

PDF ("portable document format") files are intended for professional printing purposes. This PDF file is saved in a CMYK colorspace, which means it is only appropriate for professional four-color printing and is not approved for digital or web display.


FINAL BRAND STYLE BOARD

Your final Brand Style Board.

Your final Brand Style Board.

Your final Brand Style Board pulls together all elements of the Harper Evans Wade & Netemeyer brand, such as your final logo, final icon, brand color palette, brand typefaces, and inspiration photos.

Use your Brand Style Board to visually communicate the essence of the Harper Evans Wade & Netemeyer brand.

 

fonts

Your brand fonts are pictured in your Brand Style Board at right. Contact us for information on how to obtain and install your brand fonts!

 


brand COLORS

These colors capture the spirit of your brand and are the only colors approved for use in branding materials.

Below you'll find the CMYK and hexadecimal equivalents for each of your brand colors. CMYK colors are values specified for the amounts of cyan, magenta, yellow, and black ink used in traditional four-color printing processes; you will use these CMYK values when working with a traditional printer. Hexadecimal colors (also called hex colors, hex values, or hex codes) are six-character "codes" preceded with a # that computers "read" to make colors appear on your screen. Use these hex values when specifying colors on the web or on a computer, like for specifying your exact brand colors in Microsoft Word, PowerPoint, or other software, or in web applications, such as customizing a Google Spreadsheet or Twitter profile.

Quincy C=42 M=74 Y=76 K=51 HEX: #5c3329  

Quincy

C=42

M=74

Y=76

K=51

HEX: #5c3329

 

BIRCH C=50 M=50 Y=54 K=17 HEX: #7b6e67

BIRCH

C=50

M=50

Y=54

K=17

HEX: #7b6e67

Buff C=13 M=20 Y=26 K=0 HEX: #ddc7b7

Buff

C=13

M=20

Y=26

K=0

HEX: #ddc7b7

atlantic C=99 M=87 Y=42 K=41 HEX: #15294a

atlantic

C=99

M=87

Y=42

K=41

HEX: #15294a

quill C=13 M=10 Y=12 K=0 HEX: #dbdad7

quill

C=13

M=10

Y=12

K=0

HEX: #dbdad7