Harper, Evans, Wade & Netemeyer
Identity. Branding. Print Collateral.
A logo made to evolve
When we sat down with the Harper, Evans, Wade & Netemeyer team, we faced a major challenge: The new HEWN logo needed to be able to evolve if the firm were to bring on new partners.
We created a logo that depends on stability rather than content. With our proud ampersand lion anchoring the composition, we were able to ensure that the partners' names took a backseat in the integrity of the design itself.
Branding for the ages
The HEWN brand needed to portray confidence, stability, and trust. We chose a balanced palette of neutrals, classic patterns, and a timeless font combination to round out the new HEWN brand.
See it in action
Our work for HEWN has proved to be versatile and timeless. In addition to metal signage and print collateral, the brand has performed in animated videos and print advertisements.