Harper, Evans, Wade & Netemeyer
Identity. Branding. Print Collateral.

A logo made to evolve

Logo design for HEWN Law Firm | Hoot Design Co.


When we sat down with the Harper, Evans, Wade & Netemeyer team, we faced a major challenge: The new HEWN logo needed to be able to evolve if the firm were to bring on new partners.

We created a logo that depends on stability rather than content. With our proud ampersand lion anchoring the composition, we were able to ensure that the partners' names took a backseat in the integrity of the design itself.


Branding for the ages

Branding for Harper, Evans, Wade & Netemeyer | Hoot Design Co.

The HEWN brand needed to portray confidence, stability, and trust. We chose a balanced palette of neutrals, classic patterns, and a timeless font combination to round out the new HEWN brand.



See it in action

Our work for HEWN has proved to be versatile and timeless. In addition to metal signage and print collateral, the brand has performed in animated videos and print advertisements.

Signage for Harper Evans Wade & Netemeyer | Hoot Design Co.
Letterhead and business card design for Harper Evans Wade & Netemeyer | Hoot Design Co.