DIY branding ecourse to make your own logo and brand | Hoot Design Co.

Ready to get more clients with bigger budgets?
Ready to revitalize your passion for your business?
Ready to make more money with less stress?

Of course you are.


Get ready to conquer your brand, start selling more, and FINALLY feel confident flaunting your business with Shape a Brand that Sells.


Your brand is critical to achieving success.


If you're sick of dealing with


• Clients who don't want to pay you your real worth
• Customers constantly questioning your prices
• Relatives asking you when you're finally going to get a “real job”
• Nights spent stressed out over too much work and too little profit

Then I know EXACTLY how you feel. I almost gave up, too.
But I was able to turn it all around, and have built my business stronger and more successful than ever.

The fact is:

you are not the problem.


Your brand is the problem.


If you're not representing your business as a company that deserves respect and is worth the price, guess what?

NO ONE will treat your company with respect OR pay you what you deserve.

When you start representing your business strategically, you start setting the narrative that attracts clients, raises your prices, and gives you pride.


And we're going to show you exactly how to turn your business around.

In this e course, we're spilling our secrets to teach you how to use expert agency strategies to make your business strategic, successful, and profitable.

Here's how:

  • First, we identify your dream client and lay down the foundation for your sales strategy.
  • Next, we'll get inside their head to learn what they're attracted to and what motivates them to buy.
  • We use that power to nail down your brand elements and create a logo from scratch.
  • Then, we collect those elements into an official brand board to guide your brand's future.
  • Finally, we'll show you how to put that brand in use in online marketing graphics and your brand voice.

No design software or skills needed.


We've broken down our professional branding process into bite-sized, actionable steps to enable YOU to create the brand your business deserves.

Using ONLY free, online resources we're going to walk you through the exact steps you need to take to make your brand sell.
DIY your own brand and logo | Shape a Brand that Sells | Hoot Design Co.

Take control of your brand's future.


You deserve to take control of your business's future. You deserve to charge what you're really worth. A strategic brand is the key to reinvigorating and refocusing your business.

You'll leave this course with everything your new brand needs to find success.

A Dream Customer Psychology & Motivation Profile

We'll show you how to discover the STRATEGY that needs to shape your brand.

A Brand Vision Board to Refocus Your Business

We'll guide you in curating inspiration for your visual brand – based on mastery of real strategy, NOT being a copy cat!

A Complete Color Palette

We'll show you how to identify the colors your customers will love.

An Original, High-Quality Logo

We're showing you how to create your own unique logo using pro techniques – without ANY expensive software.

A Final Brand Board

We'll set your brand assets in stone to make your brand instantly recognizable.

Marketing Graphics to Spread Across the Web

We'll spill the beans on creating digital marketing graphics for Pinterest, Facebook, Instagram, and more to put your brand in use


“I LOVE Hoot Design Co. There is NO WAY I could have done the rebranding of my business without them... I FINALLY have a brand that fits my style!!” – Stacie, Rogue Studios


Learn exactly what to do and when to do it.


We've streamlined every lesson to give you exactly the steps you need to take in the order you need to take them.

You're already an expert in your own field. Now we're going to make you an expert in branding, one step at a time.

Follow our expert advice in each lesson and you'll come away with success, or your money back.

Module 1: Discover the Brand You Were Meant to Have

  1. The real reason customers don't want to pay you what you're worth
  2. How to make people see the TRUE value you offer
  3. What branding means for your bottom line
  4. How to identify your brand values
  5. MAJOR brand mistakes to avoid

Module 2: Get Up Close & Personal with Your Dream Client

  1. What makes people see the TRUE value you offer
  2. How to identify the RIGHT people for your brand
  3. How to make those people want to buy from you
  4. How to get those people to come back again and again
  5. How to use those people's inner minds to inspire your brand

Module 3: Forge a Brand Foundation that Sells

  1. How to use your dream customer's inner thoughts to shape your brand
  2. How to create a brand vision board rooted in your dream customer's psychology
  3. How to use design basics to create feeling
  4. Typography 101
  5. How to choose fonts that represent your brand
  6. Color basics
  7. How to create a color palette your dream customer will love
  8. How to give your brand depth with photos, textures, and patterns

Module 4: Create a Kickass Logo + Finalize Your Brand

  1. Why so many DIY logos fail
  2. How to design a strong logo that will last you ages
  3. How to use free software to make your logo
  4. How to export every logo file you'll ever need
  5. Why you need sub logos and watermarks
  6. How to create your own sub logo and watermark
  7. How to create a final brand board to set your brand in stone
  8. How to find your brand voice
  9. How to use free tools to create all the brand graphics you'll ever need
  10. BONUS: How to create a killer social media strategy for your new brand

See what you need to do in real time, every step of the way.


Throughout the entire course, we're right there in the room with you. When we're tackling technical steps, follow our every click on-screen.

When we're covering concepts, get face-to-face coaching.

Achieve success with our expert guidance at each and every turn.

“Investing in "Shape a brand that sells" e-course was one of the BEST business decisions I've made. If you are willing to do the hard work, this course will help you build a strong foundation for your brand. I've paid for e-courses before, but most of them are not suitable for a visual person. Kristen and Avery have a fresh and fun approach to teaching a course that is jam-packed with valuable information.” – Maya


Get exactly what's promised, with no hidden costs.


In business, every penny counts. That's why we've taken care to give you up-front, transparent pricing. There's no additional software you'll have to buy to achieve success, unlike some other courses on the market.

We want to make sure EVERYONE can get their head above water with a stable, well-made brand at this price point. Buy the full course now.

Get your business back on track for only $495



It's time to turn your business around.


Get ready to reinvigorate your business.

Get ready to reinvent your brand.

Get ready to rediscover your love for what you do.

Get ready to find the customers you need – and attract them with real strategy.

Get ready to Shape a Brand that Sells and turn your business into what you always wished it could become.





“I was a little skeptical about initially signing up for the course because I wasn't necessarily unhappy with my original logo. However, this is really a BRAND course, not just a logo creation course! Going through the easy to understand steps REALLY helped me create a vision and ideal client for my business. From there I was able to build on the logo, sublogo, color palette and overall feel for my brand. Kristen, Avery and the whole gang at HDco were SUPER accessible and provided great feedback and coaching along the way.” – Stacie, Rogue Studios



Q: What exactly is in Shape a Brand that Sells?

Shape a Brand that Sells is my step-by-step training program that will have you building a brand that actually works for you in just four modules.

The secret? Learning from all my years of mistakes to craft a foundation that puts the needs and drives of your CUSTOMER above all else.

Which is exactly opposite of what so many career bloggers, who have been far removed from the real world of day-to-day sales would have you do instead.

In Shape a Brand that Sells, you’ll orient your whole business approach around your DREAM client and use them as a guiding beacon to create a brand that SELLS. You’ll make:

  • Dream Customer Psychology & Motivation Profile
  • A Brand Vision Board to give your business a clear, strategic FOCUS
  • A Complete Color Palette
  • An Original, High-Quality Logo
  • A Final Brand Board
  • Marketing Graphics to Spread Across the Web

Q: How much does it cost?

 Shape a Brand that Sells is $495.


Q: Do I need to have a design background?

No. We're going to guide you through essential design basics as you go.


Q: Is there a guarantee?

Yes, absolutely. If for any reason this course is not to your satisfaction, we will refund your full payment within 60 days of your purchase.


Q: How is the product shipped? 

You will receive INSTANT, digital access to all videos, e-books, worksheets, downloads, resources, and quizzes... Which means that in just MINUTES from right now you could be well on your way to creating a business that actually SELLS.

There's nothing to ship, and you'll have access to the entire Shape a Brand that Sells instantly.


Q: Where can I get a copy of Shape a Brand that Sells?

Here's where you can get started: CLICK HERE for Shape a Brand that Sells.


Q: Do I need special software, like Photoshop or Illustrator?

No. We use only free, online resources that create KILLER brands, WITHOUT the insane learning curve of professional design programs. This keeps your cost down to actually afford your brand, instead of buying expensive software you'll probably not use.


Q: How much time will this take me?

We recommend spending 4 weeks for best results. That's one module per week – enough time to REALLY dive in and create the best brand possible. However, the course is self-paced; you can go as quickly or as slowly as you like.


Q: What design programs will I use?

You'll be using free, online programs from Google, as well as Canva.


More questions?


Lastly, if you STILL have any unanswered questions, here's what I recommend:

Because Shape a Brand that Sells is backed by a 60 day, 100% money back guarantee… It means you can start Shape a Brand that Sells 100% risk-free.

So don't try to decide if the course is right for you today...

Buy it.

Then try it out.

Try out the techniques to zoom in on your dream customer. Build your logo. Find your brand’s strength.

If you like it? Then keep it.

If not, all you need to do is send us a one-line email or give us a quick call letting us know, and you'll receive a 100% refund for every penny that you've paid.

No hoops to jump through or anything crazy like that.

So here's the link one last time: Buy Shape a Brand that Sells now.

Email Kristen directly at to let me know just what it is you need. Ask away.