DIY branding ecourse to make your own logo and brand | Hoot Design Co.

Ready to get more clients with bigger budgets?
Ready to revitalize your passion for your business?
Ready to make more money with less stress?

Of course you are.


Get ready to conquer your brand, start selling more, and FINALLY feel confident flaunting your business with Shape a Brand that Sells.


Your brand is critical to achieving success.


If you're sick of dealing with


• Clients who don't want to pay you your real worth
• Customers constantly questioning your prices
• Relatives asking you when you're finally going to get a “real job”
• Nights spent stressed out over too much work and too little profit

Then I know EXACTLY how you feel. I almost gave up, too.
But I was able to turn it all around, and have built my business stronger and more successful than ever.

The fact is:

you are not the problem.


Your brand is the problem.


If you're not representing your business as a company that deserves respect and is worth the price, guess what?

NO ONE will treat your company with respect OR pay you what you deserve.

When you start representing your business strategically, you start setting the narrative that attracts clients, raises your prices, and gives you pride.


And we're going to show you exactly how to turn your business around.

In this e course, we're spilling our secrets to teach you how to use expert agency strategies to make your business strategic, successful, and profitable.

Here's how:

  • First, we identify your dream client and lay down the foundation for your sales strategy.
  • Next, we'll get inside their head to learn what they're attracted to and what motivates them to buy.
  • We use that power to nail down your brand elements and create a logo from scratch.
  • Then, we collect those elements into an official brand board to guide your brand's future.
  • Finally, we'll show you how to put that brand in use in online marketing graphics and your brand voice.

No design software or skills needed.


We've broken down our professional branding process into bite-sized, actionable steps to enable YOU to create the brand your business deserves.

Using ONLY free, online resources we're going to walk you through the exact steps you need to take to make your brand sell.
DIY your own brand and logo | Shape a Brand that Sells | Hoot Design Co.

Take control of your brand's future.


You deserve to take control of your business's future. You deserve to charge what you're really worth. A strategic brand is the key to reinvigorating and refocusing your business.

You'll leave this course with everything your new brand needs to find success.

A Dream Customer Psychology & Motivation Profile

We'll show you how to discover the STRATEGY that needs to shape your brand.

A Brand Vision Board to Refocus Your Business

We'll guide you in curating inspiration for your visual brand – based on mastery of real strategy, NOT being a copy cat!

A Complete Color Palette

We'll show you how to identify the colors your customers will love.

An Original, High-Quality Logo

We're showing you how to create your own unique logo using pro techniques – without ANY expensive software.

A Final Brand Board

We'll set your brand assets in stone to make your brand instantly recognizable.

Marketing Graphics to Spread Across the Web

We'll spill the beans on creating digital marketing graphics for Pinterest, Facebook, Instagram, and more to put your brand in use


Learn exactly what to do and when to do it.


We've streamlined every lesson to give you exactly the steps you need to take in the order you need to take them.

You're already an expert in your own field. Now we're going to make you an expert in branding, one step at a time.

Follow our expert advice in each lesson and you'll come away with success, or your money back.

Module 1: Discover the Brand You Were Meant to Have

  1. The real reason customers don't want to pay you what you're worth
  2. How to make people see the TRUE value you offer
  3. What branding means for your bottom line
  4. How to identify your brand values
  5. MAJOR brand mistakes to avoid

Module 2: Get Up Close & Personal with Your Dream Client

  1. What makes people see the TRUE value you offer
  2. How to identify the RIGHT people for your brand
  3. How to make those people want to buy from you
  4. How to get those people to come back again and again
  5. How to use those people's inner minds to inspire your brand

Module 3: Forge a Brand Foundation that Sells

  1. How to use your dream customer's inner thoughts to shape your brand
  2. How to create a brand vision board rooted in your dream customer's psychology
  3. How to use design basics to create feeling
  4. Typography 101
  5. How to choose fonts that represent your brand
  6. Color basics
  7. How to create a color palette your dream customer will love
  8. How to give your brand depth with photos, textures, and patterns

Module 4: Create a Kickass Logo + Finalize Your Brand

  1. Why so many DIY logos fail
  2. How to design a strong logo that will last you ages
  3. How to use free software to make your logo
  4. How to export every logo file you'll ever need
  5. Why you need sub logos and watermarks
  6. How to create your own sub logo and watermark
  7. How to create a final brand board to set your brand in stone
  8. How to find your brand voice
  9. How to use free tools to create all the brand graphics you'll ever need
  10. BONUS: How to create a killer social media strategy for your new brand

See what you need to do in real time, every step of the way.


Throughout the entire course, we're right there in the room with you. When we're tackling technical steps, follow our every click on-screen.

When we're covering concepts, get face-to-face coaching.

Achieve success with our expert guidance at each and every turn.

Get exactly what's promised, with no hidden costs.


In business, every penny counts. That's why we've taken care to give you up-front, transparent pricing. There's no additional software you'll have to buy to achieve success, unlike some other courses on the market.

We want to make sure EVERYONE can get their head above water with a stable, well-made brand at this price point. Buy the full course, or buy each module separately.

Total price: $349.96



Save 28% when you buy the full course

Save $100 when you buy the whole course for  $249.99 - that's a 28% savings.



It's time to turn your business around.


Get ready to reinvigorate your business.

Get ready to reinvent your brand.

Get ready to rediscover your love for what you do.

Get ready to find the customers you need – and attract them with real strategy.

Get ready to Shape a Brand that Sells and turn your business into what you always wished it could become.






Do I need special software, like Photoshop or Illustrator?


No. You'll use only free, online programs to create your professional-quality brand.


Do I need to have a design background?


No. We're going to guide you through essential design basics as you go.


Do you offer a money-back guarantee?


Yes, absolutely. If for any reason this course is not to your satisfaction, we will refund your full payment within 30 days of your purchase.


How much does it cost?


You can buy modules one through four independently for $39.99, $69.99, $89.99 and $149.99, or you can buy the Shape a Brand that Sells Course Bundle for $249.99 – that's more than a 28% discount.


How can I save $100?


Buy the Shape a Brand that Sells Course Bundle for $249.99 – that's 28% off, for a total savings of $100.


How much time will this take me?


We recommend spending 4 weeks for best results. That's one module per week – enough time to REALLY dive in and create the best brand possible. However, the course is self-paced; you can go as quickly or as slowly as you like.


What design programs will I use?


You'll be using free, online programs from Google, as well as Canva.


More questions?

Email Kristen directly at to let me know just what it is you need. Ask away.