Columbia Farmers Market

 

Task

Increase community turnout at the farmer’s market by rejuvenating a tired brand. The Columbia Farmers Market is an event to enjoy with your family and friends—bringing together all corners of the town. They just needed a full brand to bring all of their offerings together, too.

Answer

We crafted the “Meet Me at the Farmers Market” and “Local Means” campaigns to replace their existing ad campaign that just wasn’t working. Comprehensive branding, complete with typography, a color palette, and original, art directed photography, was the solution. Through print, digital, and social platforms, our language and visuals emphasized that the Market is a collective community necessity that’s here to stay.

Results

The new campaigns have been a success; CFM has seen attendance increase across the board. And the digital marketing strategy has paid off, too: The Farmers Market has seen their engagement on social media and their website improve. With strategy and design education, CFM is now empowered to take their brand and marketing into their own hands.

 
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Advertising for Columbia Farmer's Market – Billboard
 

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