Columbia Farmers Market
The Challenge: Increase Community Turnout by Rejuvenating a Tired Brand
Advertising Campaign • Marketing
Campaigns that Take Local to the Next Level
We crafted the “Meet Me at the Farmers Market” and “Local Means” campaigns to replace their existing ad campaign that just wasn’t working.
Our language and visuals emphasized that the Market is a collective community effort.
The Columbia Farmers Market is an event to enjoy with your family and friends—bringing together all corners of the town.
We’re spreading this message to each of these corners through print and digital materials.
When the Columbia Farmers Market came to us, they had a logo and preliminary color palette—but not a full brand.
We totally blew this out—creating a complete brand with typography, a color palette, and original, art directed photography.
Comprehensive branding establishes the Columbia Farmers Market as not just a chance to purchase food—but a community necessity that's here to stay.
Viral + Sustainable on Social Platforms
Since we took over, the Columbia Farmers Market’s social media stats have gone through the roof.
We trained the market coordinators to maintain sustainable social media practices.
By giving the Columbia Farmers Market strategy and design education, we empowered them to take their brand + marketing into their own hands.
The Power of Print
Print ads have staying power—especially in an awareness campaign focused on bringing the local community together, and posters, mailers and billboards are a natural fit. We got to do all of the above for the Columbia Farmers Market.
What Does "Local" Really Mean? Success!
The Local Means and Meet Me at the Farmers Market campaigns have been a success: CFM has seen attendance increase across the board.
And the digital marketing strategy has paid off, too: The Farmers Market has seen their engagement on social media and their website improve.
Ready to see your campaign take off?
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