Build This Town

Task

The Columbia Parks & Rec Coalition needed a new capital campaign to build the first agriculture park of its kind in Missouri. They asked us to help them raise millions of dollars and build statewide brand awareness.

Answer

First, we renamed their campaign. “Build This Town” is an anthem and by supporting it with original photography and branding, we inspired Missourians to take action. We built out brand new messaging in this motivational campaign and a website that’s designed to be clicked on.

Result

Build This Town outpaced their initial expectations and they’ve raised over $3.75 million as of April 2019. With a sustainable brand strategy, they’re well on their way to achieving their donation dreams.