Which Social Media Platform is Right for Your Small Business?

You have a limited budget. You have a limited amount of time. But you KNOW the power of social media for small business marketing.

So where should you invest your energy?

It's a big question. All too often small business marketers try to rush in all at once, guns blazing – trying to post everywhere, get on every network, and get their business in front of as many eyes as possible. OR they take the other extreme and avoid social media entirely because it's too difficult to know where to start. 

But we advocate a different approach: targeted strategy. Our belief:

By taking a step back and figuring out where and how to engage your audience on social media, you'll be able to invest your limited resources where it makes the most sense for your business.

Which social media platform is right for your small business?

We've created a new tool to help you figure out the answer.

Meet your guide.

Click through for a larger version, or sign up to download the full PDF!

We've put together this step-by-step flowchart to get you on your way to a surefire social media strategy for your small business.

Walk through question by question to determine which social media – Facebook, Twitter, Instagram or Pinterest – will be most beneficial for you to focus your resources on.

[Related: What a Fearless 5 Weeks of Social Media Gets You]

Figuring out which network to spend your time on in is a great first step to building your social media networks for the right purpose – boosting your business!


UPDATE: Try doing this flowchart as an interactive quiz! QUIZ: Which Social Media Platform Is Right for Your Business?



What's YOUR social media strategy?

Is there one network you find you like better than others? How is using social media for your business different than using social media for your personal benefit?

Let us know in the comments below or tweet us @hootdesignco!

Hoot Design Co. is a marketing, branding, and design agency located in Columbia, MO. We specialize in creating a custom and comprehensive marketing strategy centered around your business's unique strengths and educating you with the tools you need from day one. From logo design to brand identity, website design and execution, and social media marketing strategies in-person and through online courseswe're focused on your business success every step of the way.