Achieve Balance Chiropractic needed a website.
The site had to be a wealth of resources for visitors looking for answers. It needed to feel welcoming, be informative, and incite action.
How did we make an accessible website to greet their long-time clients with customized content to educate new visitors?
Let's dive in together:
1. We streamlined the site's structure to make it easy for users to find the information they're looking for
The employees at Achieve Balance know their chiropractics. But their previous website showcased their skills across so many pages that it had become difficult for users to navigate.
Our first course of action was to reimagine the website's underlying structure to make it more focused on a user's needs.
Taking steps to guarantee that site visitors weren't getting lost means that more patients find their chiropractic care with ease. Not only is this essential to keep Achieve Balance's online reservations growing, but having a user-friendly website is on-brand. Now Achieve Balance can keep its promise of making your life easier from the moment you see their site.
2. We created welcoming and on-brand content
Achieve Balance had everything you could possibly want to know about chiropractics on their previous website. It was informative for someone looking to get the facts about an upcoming appointment.
But the in-depth information wasn't speaking to Achieve Balance's dream customer.
The dream customer for Achieve Balance Chiropractic is someone who values having a connection with their chiropractor. They want to know the ins and outs of the process, but they also want to get to know the Achieve Balance employees. The old website wasn't letting the dream customer in.
Now Achieve Balance speaks to their dream customer directly and all of that expertise is met with equal-parts accessibility.
3. We made a beautiful and SEO-friendly site
Using our website package, Achieve Balance has a website that is easy for clients to find, navigate, and interact with. Oh, and it looks stunning.
Achieve Balance has targeted and SEO-optimized page descriptions so they are easy for customers to find. And once customers find them, their on-brand and professional site is sure to wow them.
4. The proof is in the pudding
Now Achieve Balance has a website that:
- Is user-friendly – easy to navigate and responsive to all devices
- Looks on-brand and professional
- Informative for Achieve Balance's dream client
- Drives visitors to engage with Achieve Balance
Hoot Design Co. is a marketing, branding, and design agency located in Columbia, MO. We specialize in creating a custom and comprehensive marketing strategy centered around your business's unique strengths and educating you with the tools you need from day one. From logo design to branding, website design and execution, and ongoing social media marketing and content marketing strategies in-person and through online courses, we're focused on your business success every step of the way.