Which social media platform is right for your small business?
It's an important – and HUGE – question. All too often small businesses try to jump in all at once, taking on multiple social media platforms at once. More often than not this approach spreads your resources way too thin to make an impact. You create content for the sake of sharing content. You fly by the seat of your pants. You throw yourself into the fray – and, all too often, you burn out.
We believe in a different approach: concentrated strategy. Our belief:
By taking a step back and figuring out where and how to engage your audience on social media, you'll be able to invest your limited resources where it makes the most sense for your business.
But what platform should that be?
We created a handy quiz to help you discover just that.
Which social media network is right for your small business?
Are you trying to engage a local customer base (as opposed to online/virtual sales)?
Yes, nearly 100% of my business comes from in-store or in-community purchases
Yes and no – I want to engage clients/customers in my local area, but I also do online sales so I'm not limited to my community.
No, I'm primarily trying to grow my online following to make virtual sales.
Is your target buyer/customer under 25?
Does your product/service lend itself well to visual imagery – like photos or video?
Yes, and I/we are great at creating beautiful or compelling imagery
Yes, but neither I nor anyone available to me has the skills to regularly create beautiful/aspirational imagery
No, not photogenic
Do you sell clothing or accessories?
Do you sell artisan, boutique, or handmade food or edibles?
Yes, and my business sells to/serves the local crowd
Yes, and I sell online
Do you (or an employee) have time to engage one-on-one on behalf of your business throughout the day? This INCLUDES at night, after regular business hours!
Yes, and we're willing to invest that time
No, I/we have NO time to spare for regular interaction... I'd honestly need to keep hands-on interactions minimal for this to be viable
I/we have some time throughout the day, but it's unpredictable or at irregular intervals
Do you sell your own art or art prints?