Meriwether Cafe and Bike Shop

Meriwether Cafe and Bike Shop wanted a brand that would attract their dream clients and communicate their vision of the company to the world.

Pleasure to meet you! Charmed, we're sure.

The owners of Meriwether had a strong vision for what they were looking for and wanted a site that would excite visitors and encourage action.

What we envisioned for Meriwether combined their personable and neighborly feel with a sleek and professional look in order to give visitors the best possible experience.

Meriwether's new website is user-friendlybranded to a T, and showcases all of the things that make Meriwether a fantastic business.

Here's how we did it:

1. we fully understood their brand

Meriwether Cafe and Bike Shop needed a brand that would last. The brand would not only have to be aesthetically pleasing, but it would need to strategically target a dream client so that it could work for Meriwether long-term.

After meeting with the Meriwether team we were able to get a better grasp on who they are as a business. 

Using this information, we made a vision board that captures the Meriwether brand, from aspirational interiors to coordinating color palettes.

This jumping-off point helped us communicate our vision to Meriwether and became a template for the brand board, and later, the website. Vision boards are our essential first step on the way to a cohesive and strategic brand.


2. We created an attractive + strategic brand board

Combining organic patterns, dynamic typefaces, and evocative visuals, we gave Meriwether Cafe and Bike Shop a clear vision for their new brand.

The cool thing about how we roll is that this brand board is NOT just for us. It's essentially a roadmap we hand to our clients for use in every future branding and business effort.

Our services don't end when we leave your payroll (although feel free to contact us for any marketing service you need 😉), because we believe in sustainable business branding solutions. 

Meriwether's inviting, personable brand will distinguish it from competitors, while attracting dream clients in Mid-MO and beyond!


Using  our Site in a Day package, the Meriwether team was able to learn everything they needed to know about owning and running their Squarespace site in just one day.

Not only did Meriwether have a polished and user-friendly site after one day working with us, they also understood the ins and outs of how to edit their site. By the end of the day, they had complete control over the reigns of their website, and that's the way we like it to be.

Meriwether's final site on various devices

Meriwether's final site on various devices

4. We got results

We're proud to have created a website that's

  • Strategically targeted to Meriwether's dream customer

  • Friendly and approachable

  • User-friendly – easy to navigate and responsive to all devices

  • Totally on-brand

And a BRAND that's

  • Targeted to Meriwether's dream customer

  • Friendly and approachable

  • Sophisticated and timeless

  • Comprehensive, including a full color palette, patterns, photo styles, language, and more

Check out Meriwether's new website at to see how well their new brand and website work together.

What do you think? Let us know in the comments below. Or, are you looking for new branding, logo design, or web design for your biz? Hit us up!

Hoot Design Co. is a marketing, branding, and design agency located in Columbia, MO. We specialize in creating a custom and comprehensive marketing strategy centered around your business's unique strengths and educating you with the tools you need from day one. From logo design to brandingwebsite design and execution, and ongoing social media marketing and content marketing strategies in-person and through online courseswe're focused on your business success every step of the way.