What You Need to Know About Customer Accounts in Squarespace

There's one huge feature we've always wanted in Squarespace: customer accounts.

You know what I'm talking about, right?

I mean the ability to have a unique login you can use to see your past orders, view your account details, and more. It's a common feature on e-commerce websites all across the internet.

Yet, alas—Squarespace lacked this common e-commerce feature since its birth. And that seemed ridiculous!

Squarespace's lack of customer accounts was a huge drawback for businesses whose bread and butter comes from online sales. In fact, the lack of customer account capabilities was damaging enough that we have actually turned away potential website customers who needed the functionality.

For years, online buyers could only view receipts, shipping info, and payment details in their email confirmation after making a purchase from a Squarespace website. There was absolutely no way for a customer to view their purchase history.

And business owners suffered, too—analyzing individual behaviors is a lot harder when you don't have accounts to look at

Altogether, the lack of customer accounts really sucked—for you and your customers!

But now, all that's about to change.  

Squarespace has announced that it's finally launching a customer accounts feature on Commerce plans.

And as Squarespace website designers and developers we couldn't be more excited. 

What does this mean for your capabilities—and for your customers? More than you might think. We've got all the details on Squarespace's new customer accounts feature and we're ready to let you in.

Ready for the details?

Read on!


Everything you need to know about the new customer accounts in Squarespace. Squarespace letting e-commerce website customers make their own account is going to be a HUGE improvement. Read on. | Hoot Design Co.

What's the big deal with customer accounts?

 

Seriously, there is SO much to get excited about here, guys. It's a huge step for Squarespace to be able to support this capability—because it makes the platform so much more robust and ultimately increases your ability to sell to your client.

Customer accounts are going to be one of the final stepping stones that cement Squarespace as a best-in-class choice for websites.

On Commerce plans, you'll be able to turn on customer accounts—and open whole new doors of possibilities from there.

 

So what exactly will customer accounts mean for your business?

We've got the top five ways customer accounts are going to boost your e-commerce website:  


1.  Make your customers feel more in control  

Customer accounts in Squarespace are going to work like customer accounts anywhere: A user creates a login with their email address and chooses a password. After creating their account the customer can sign in anytime they visit your site.

Once they're signed in, customers can view their purchase history, account details, and save credit card info and shipping address if they so choose. All these details add up to a more streamlined purchasing process and an improved customer experience on your site.

It seems so simple because we've all done it a million times beforebut never as a customer on a Squarespace e-commerce website. 

 


2.  Get better insights into purchasing behavior

Now that you can see what each purchaser does at an account level, not just purchase by purchase, you'll be able to seek out wider trends. You can ask (and answer!) questions like...  

  • Do people purchase multiple products at once?
  • Do they come back right away to make a second purchase?
  • Are individual buyers even coming back at all?

Now, you'll be able to gain these insights and more as you are easily able to take a look at buyers' behaviors person-by-person, not just order-by-order.

[Related: Ask these three questions to discover your dream client]


3. Re-engage customers more effectively (and sell more)

After a customer makes a purchase, what do you do? Re-engage them, of course!

Re-engagement refers to getting customers who made one purchase to come back again.

The implications for you as an e-commerce business owner trying to re-engage previous buyers are huge: With individual customer by customer insights, you'll be able to take a closer look at how individuals interact over time. 

With more account-by-account information, you'll be able gauge individuals' interests more precisely.

Of the following two products, which one do you think someone who's only bought SEO-related products would be interested in buying:

  • A guide to DIY branding? Or...
  • Additional products that can help them master their website's search appearance

The one related to their existing interests, of course!

So which email leading to a product would more likely convert this customer again: Master your brand appearance with a DIY brand template, or Next steps: 10 more SEO mastery techniques?

Bingo. 

[Related: How to funnel customers to your website again and again]


4. Get more control over your brand's email touchpoints

With customer accounts, Squarespace making sure you can customize the email notifications your buyers will receive. That means making them as branded as possible in appearance AND messaging, of course!

Within the Notifications panel, you'll be able to customize emails that your customers receive in connection to their account—including the email welcoming your customer to their new account on your website, the password reset email, and password updated confirmation email.

[Related: Why email marketing is perfect for growing your business]


5. Increase customer loyalty

This final benefit might not seem as obvious, but it's huge. It's the result enabling customer accounts ultimately accomplishes: Increasing customer loyalty to your brand.

When a customer creates an account with your business, they're forging a direct tie to you—a connection that will remain in place even after they complete their order. 

  Adorable illustration of how much your customers love you via  Giphy .

Adorable illustration of how much your customers love you via Giphy.

The implication here is psychological: When a customer create an account, it's almost like creating their own new little home. A home that is directly tied to your brand.

Not to sound devious, but that connection puts your customer directly into your lap—which is just where you want them to be. 


The bottom line on customer accounts:

Customer accounts represent a huge step forward for Squarespace. We can't wait to dive into this functionality with our clients.

And, speaking of, are you in the market for an e-commerce website? Get in touch—you know who to contact. 😉




Hoot Design Co. is a marketingbranding, and design agency located in Columbia, MO. We specialize in creating a custom and comprehensive marketing strategy centered around your business's unique strengths and educating you with the tools you need from day one. From logo design to brandingwebsite design and execution, and ongoingsocial media marketing and content marketing strategies in-person and through online courseswe're focused on your business success every step of the way.

How to Find the Best Keywords to Boost Your Website's SEO

When it comes to creating websites that really perform, there's so much more to consider than just the way your site looks. 

Conversion funnels.
Branding.
Tone.
Structure.
Navigation.
Imagery.
Usability.
Technical specs.
Long-term content strategy.
E-commerce.
Search engine optimization.

Aaah! The list goes on and on.

But there's one ESSENTIAL concept that trips just about every client up:

Building your website and content strategically by using keywords. 

The concept seems simple, right?

In order for your site to be found, we want to include words that are important to your customers, business, and services.

...In other words, key words. 

But there's one huge problem: This most basic definition of keywords glosses over the strategy that goes into finding and using great keywords.

So how do you find which keywords your website really needs?

Let's dive in.


Resource to improve your Squarespace SEO – how to find great keywords. Click through to read how! | Hoot Design Co.

Start by asking the right questions.

We work with a very, very wide range of clients — from thermal heat engineering firm, to a salon and spa, to birth education and counseling, cafes, restaurants, nonprofits... And the list goes on!

But here's a secret: No matter what field you're in, there is one essential exercise you can use to find the perfect keywords for your business.

It's a series of questions that takes you step-by-step through strategically identifying which keywords will help your site stand out.

We perfected this process after dozens of sessions attempting to explain to clients what keywords really mean for their site. After using this process to build dozens of successful, keyword-driven websites, we're confident our keyword process can work for anyone.

It's just four straightforward steps to get you answering the right questions from a strategic mindset.

Questions coming right up:


1. What is it that you deliver or produce?

All too often, companies focus on their how way too much.

Once, we had a client say "compassion," "gratitude," and "helpful" when we asked for keywords for their business. 

Nope. 

To find relevant keywords for your website, you need to be thinking about what you offer.

This should be a concrete good, service, or outcome. For example:

  • We produce websites.
  • A salon sells manicures.
  • A carpet cleaning company delivers carpet cleaning and spot removal. 

You get the idea.


2. What's the one thing that brings most buyers to your door?

Maybe you'd like to be at the point in your business where you have clients who get their carpets cleaned every two weeks to give you a steady stream of business. But those ideal outcomes (like "ongoing carpet maintenance") aren't going to be what brings most of your customers to the door.

To find your your number one thing, take a look at the number of inquiries you get for different products or services. What request do you get the most?

That request – and the related searches your potential customers perform – is the intent of a customer's search. What is it your customers are usually looking for?

Easier said than done? Here's an example of figuring out what that intent is:

For us, it's usually a new website (yep, because everyone is fed up with their piece of crap Wordpress site. Time to switch over to Squarespace, people!).

Yes, we'd like to get clients onto an ongoing marketing retainer in order to keep doing business with them, but nobody wakes up in the morning and thinks, "Yes, today I need to find someone who can handle an ongoing marketing retainer for me."

No! They wake up and think,

I need a website.
I need a logo.
I need carpet stain removal.
I need a manicure.

I need a _______.

And then after they're fully awake? They head to their computer, open up a search engine, and start searching for website developers for their small business.

Got it? Great. :) Now, let's focus on your ONE concrete deliverable in order to start building your keywords.


3. What related terms are your customers searching for?

Now, we're going to take the deliverable you identified in #2 and find related keywords.

To get started, brainstorm a few keywords you think could be related. Maybe these are alternate terms you've heard your customers use, or longer phrases, like... 

  • Pet stains
  • Upholstery cleaning
  • Furniture cleaning
  • Wine stain removal
  • Clean carpets
  • Professional carpet cleaner

If you want to move beyond your own creative power, now is a great time to turn to technology for help.

If you're up for it, you can open up Google Keyword Planner or a free resource like my fave SEO Keyword Suggestion Tool to see what comes up – or, simply start typing that search into Google and see what the engine offers as autocomplete suggestions.

Keep track of these terms – you can start building great content around them later!


4. Which long-tail keywords do those concepts lead to?

This is related to number 3, but with a little more help.

Long-tail keywords are usually terms or phrases that appear less frequently in search. That might sound backward – why would you want to target less frequent search terms?

The short answer:

You want to target long-tail keywords because you'll be facing less competition.

Again, you can turn to Google Keyword Planner or another, more streamlined free tool like keyword.io to find suggestions. 

Take a long-tail keyword we'd love to rank for: Squarespace design.

Popping that two-word term into keyword.io generates a wealth of ideas:

 
How to easily find long-tail keywords | Hoot Design Co.
 

All of those long-tail terms are excellent ideas to build content around.

PS: Add "how to" or "tips" to these suggestions to have an easier time visualizing the type of helpful content marketing you could create.


5. What terms are your competitors ranking for?

Time for some espionage work. Checking out the keywords your competitors are ranking for is a great way to spy on the competition. 

I like using SEMrush to get a good overview of other sites' strengths and weaknesses. Here's how:

  1. Input a competitor's URL into the search bar.
  2. Check out the overview of what's up on their site – look at the top organic keywords section to see what they're ranking well for.
 
 Checking out the competiton's stats.

Checking out the competiton's stats.

 

As you can see, our competitor has a few keywords we're definitely competing for: columbia mo web design, website design columbia mo, and missouri web design to name a couple.

At this point, you can focus on building those keywords in your own website (through creating great content marketing – NO dirty tricks allowed!). You could also choose to run paid search advertisements for those search terms to come in ahead.

OR. You could also take it one step further:

Which search terms do you know you want to appear for that your competitors aren't performing well in?

Bingo. Target those keywords to build up your presence while your competitors are sleeping on them.


The bottom line: SEO doesn't have to be scary.

That's because SEO isn't about some technical miracle, spammy backlinks, or keyword stuffing anymore.

Ranking for organic search terms is all about creating relevant, high-quality content that your customers can find and enjoy. 

Make it engaging. Make it unique. Make it useful. And above all, make it strategic.

Find keywords and topics that are relevant to your customers' needs – and use those needs as opportunities to open the door to making sales.

You can do it! 

But if you want help, we've got exactly what you need to know in our Essential Squarespace SEO e-course. You'll walk away ready to take on the world of SEO. 

 





Hoot Design Co. is a marketing, branding, and design agency located in Columbia, MO. We specialize in creating a custom and comprehensive marketing strategy centered around your business's unique strengths and educating you with the tools you need from day one. From logo design to brand identitywebsite design and execution, and ongoing social media and content marketing strategies in-person and through online courseswe're focused on your business success every step of the way.