How to Increase Your Website Traffic by 50% (in Just One Month)

Web traffic is a tricky thing to nail.

Direct search referrals, social media engagement, content marketing, and newsletter outreach are all go-to strategies. But all of those take one precious, precious resource: time.

And we had maxed out all of our hours each week. But we still weren't reaching our traffic goals.

But then we made a simple change: automatically recycling content. 

And this one investment has helped us increase our traffic significantly – by over 50% in just one month.

Today we're digging into our web traffic and letting you in on a secret: the absolute social media lifesaver we think is well worth the investment.


This tool is awesome. We've increased our web traffic by huge numbers in just the past month, and one of the biggest reasons is THIS. | Hoot Design Co.

What is this premium resource?

It's called Edgar, and it's a social media management application by Laura Roeder of LKR Social Media.

What sets Edgar apart is that it recycles your content  – and this is exactly why we saw a 50% increase in web traffic from December to January.


Just last week I had a call with a client who was questioning why we would recommend recycling their social content, and the reason is simple:

 Your content: not sticking the landing.

Your content: not sticking the landing.

Less than 10% of your social media "fans" are seeing your content at any one time. Organic reach on Facebook is often less than 4%.

Why spend the time, money and effort to create awesome posts, infographics and roundups, and let them fall flat on their face? 

Maybe your reader wasn't attracted to your headline the first time around. Or maybe they recently heard something that relates to your topic and spurs them to click this time. Maybe they're sitting in the waiting room of a doctor's office, looking to be distracted.

Whatever the case, posting your robust, hardworking content again will continue to funnel traffic to your site, making it work even harder for you. Using an app to recycle your content automatically means you can just set it and forget it!


We absolutely love the scheduling function inside Edgar because it's soooooo hands off!

First we load our content into our "library."

 A peek inside our Edgar library :)

A peek inside our Edgar library :)


Then we create a schedule that pulls from this library.

 Me, at approximately 7:45pm CST.

Me, at approximately 7:45pm CST.

We set the posting date and time to anything we like (like sleepy time, which for me starts at 8pm!). This schedule automatically pulls from the category you specify.

So you can collapse into bed and not worry about whether or not you scheduled that update. 😉


The Edgar blog gives great stats on popular engagement hours, and we regularly check in to see when our audience is engaging the most – and reconfigure our schedule accordingly.

 Our schedule preview. 

Our schedule preview. 

We've turned over all of our Facebook and Twitter scheduling to Edgar and couldn't be happier with the peace of mind it's given us.

 Some of our most recent Facebook posts – all handled by Edgar.

Some of our most recent Facebook posts – all handled by Edgar.

It's AMAZING to not have to worry about creating every single post by hand.

Here's a little peek at our most recent Facebook posts – all of which were handled by Edgar. 

Trusting all of our reposting to a reliable system that can function entirely hands-off has been a huge boost to our productivity and site traffic.


BONUS CONTENT FROM THE EDGAR TEAM!

When we purchased our Edgar subscription we also signed up for an e course offered by LKR Social Media called Social Brilliant.

Social Brilliant was very helpful and very easy to digest and well worth the time investment. One thing that Social Brilliant made clear was how to connect the dots for clients on why we use social media to bring people to their door.

We created a handy infographic for this we've used again and again to really illustrate to clients what our objectives are when we ask them to create strategic and branded content. 

 
OnlineTrafficFunnel-01.png
 

The e course was easy to navigate and watch on a tight schedule. It was well worth the purchase price, especially if social media feels overwhelming and confusing for you.

One more thing: We would highly recommend Edgar over Hootsuite and Buffer (although we've enjoyed those free apps). Why? The recycling functionality, of course! For us, paying monthly for that peace of mind is totally worth it. 

Set it and forget it—then enjoy when it comes across your Facebook feed. One more thing working hard for you and your biz.

Get $30 off: If you're interested in saving time and stress—and money!— (seriously, who isn't?!), you can save on your subscription using this referral link. Check it out!

– KGB.


Another BIG way to improve your social media performance: Kickass original content.

To funnel customers to your website again and again, creating amazing online content is the best thing you can do for business marketing.

But DANG, can it be time consuming.

Don't worry—you're about to find the perfect solution to getting your blog posts off the groundquickly and painlessly!



Hoot Design Co. is a marketing, branding, and design agency located in Columbia, MO. We specialize in creating a custom and comprehensive marketing strategy centered around your business's unique strengths and educating you with the tools you need from day one. From logo design to brand identity, website design and execution, and social media marketing strategies in-person and through online courseswe're focused on your business success every step of the way.


How to Funnel Customers to Your Website Again and Again (Infographic)

You've got your business up and running. Your brand is awesome. Your website looks great. And now your customers are going to start pouring in! Right?

Not quite.

Unfortunately the old "build it and they will come" adage doesn't apply to online businesses, no matter how badass your offerings are.

Not only do you need to keep your business up and running, you need to actively market to your customers as well! You likely already have your social media accounts set up (if not, make sure to check out our get-started guides). Maybe you've got a great newsletter off the ground too. 

But how do you turn those updates into cold, hard sales?

Well! You're about to find out.

Ready? Let's go!


7.png

Alright, Let's break this mother-funnel down.

Generating web traffic and converting sales isn't a complex process. But it DOES take time and consistent effort. Once you've got your website up and running with your services or products up for sale, it's time to get started on the real work: Marketing the F out of yourself!

We can break the process down into a three-step game plan:


1. Create lots of content.

Content. On your site. Specifically, badass blog content. Why?

Well, in order to gain traffic, you must must must must must have something that can act as a point of entry into your website for your customers.

What, you think someone's going to enthusiastically click or share a link to your About page? (Imagine sharing "Hey guys, just thought you might want to check out my about page again! 😬" for the tenth time in a row.) No freaking way! Nobody does that.

You need content that compels your customers to pay you a visit. And that means blogging: Creating quality posts that are relevant and appealing – not just to anyone, but to your dream customer.

The blogging sweet spot hits smack-dab at the intersection of *ish you know about and *ish your customers want to read:

You're an expert in your field. And your dream customer values that expertise!

Need some great blogging topics? Try giving your readers some behind-the-scenes action, a step-by-step guide they'll value, a helpful resource roundup, thoughts on what you value in your field, or even outlining some common misconceptions your customers might hold about your industry. 

And stuck on how to actually get that blog post off the ground? Check out our 10-step guide to creating awesome blog content! 😉 

Alright, that's step one: creating awesome content that acts as a point of entry for your web traffic (aka: badass blog posts). Now, MOVING ON:


2. Push that content across all networks.

Just creating content isn't enough – you've got to reach out across all networks available to you to get that content in front of people. That means you need to share links to your badass blog content DIRECTLY through your social media updates!

 Is a full-blown commitment to social media for business really worth it? Here's how  5 fearless weeks of social media changed our biz .

Is a full-blown commitment to social media for business really worth it? Here's how 5 fearless weeks of social media changed our biz.

Push those links across Facebook, Pinterest, Twitter, Instagram, and even include links to your recent content in your newsletter.

[Related: Why Email Newsletters are Perfect for Growing Your Business and How to Get People to Actually Sign Up for Your Newsletter]

Now, I know you're about to ask...

But why do these content pushes have to be BLOG POSTS?!  Can't I just send photo or text statuses with my business updates on social media? The message still gets to my audience.

Um, NO!

Sure, your message might get to your audience, but that's not the point of social media networking.

Reality check: The goal of your social media presence is MAKING SALES.

And that means getting traffic DIRECTLY TO your site, not just reaching eyes on the web. If you share social media posts WITHOUT linking back to your website, your network won't be able to click through to your site at all – because they'll stay on Facebook or Twitter! 

Here's how the clickthrough funnel works in one infographic:

 This online traffic funnel shows just how important blogging is for your web traffic: It should be the #1 point of contact for your customers' visits!

This online traffic funnel shows just how important blogging is for your web traffic: It should be the #1 point of contact for your customers' visits!

Let's walk through this online traffic funnel step by step: 

  1. You share your interesting and relevant blog content across your social media networks. [That's the red text in the infographic – Facebook updates, tweets and the like]
  2. Next, your intrigued audience clicks through to your blog post. [Red arrows in the infographic]
  3. Aha! You've successfully funneled a customer to your website! At this point they land on your blog and enjoy your content. [Blue circles]
  4. Now, from that one blog post, your audience is easily able to reach every other section of your website: including your products and services, which you will direct them to from your blog using pointed calls to action. (Ex: "Grab one of your own here [link to the product page].) This further exploration into your site is indicated by the dark blue arrows in the infographic above.

At this point you've successfully funneled customers to your website through your great content and strategic social networking. Step two: done.

And now for the final step of the process:


3. Repeat!!!

Don't think for one second that this process is one-and-done.

No ma'am!

You need to be creating new content regularly AND re-pushing that content to your networks every few weeks, especially on time-sensitive social media networks like Facebook and Twitter. 

(Pro tip: We absolutely ADORE Edgar to put that process on auto-pilot)

You worked hard on that content and it deserves more than just a single chance to get in front of readers. Plus, as your networks grow you'll be able to reach people who weren't following you when you first pushed that post out. 

Our best advice: Use a platform like Edgar to recycle your posts—and get an editorial blog post calendar set up and stick to it! 


The final takeaway:

This blogging-and-social approach is how to nail your sales.

And we know from experience. Within the first six months of serious blogging and social outreach, we boosted our web traffic 10x, increased our revenue by 50%, and quadrupled our social media following. That is MAJORLY worth it in our books.


I hope this helps YOU get started funneling customers to your site and boosting your sales.

And I'd love to hear your thoughts on social media outreach and content creation! Any strategies? Tips? Advice? Lay it on us.

Peace out peeps, 

Avery


Create amazing blog content the easy way:

PS: Dreading how much time and energy creating original content takes? I hear you. Luckily, you're about to find the #1 solution: quick, painless blog post templates you can use to create kickass content again and again.