How to Increase Your Website Traffic by 50% (in Just One Month)

Web traffic is a tricky thing to nail.

Direct search referrals, social media engagement, content marketing, and newsletter outreach are all go-to strategies. But all of those take one precious, precious resource: time.

And we had maxed out all of our hours each week. But we still weren't reaching our traffic goals.

But then we made a simple change: automatically recycling content. 

And this one investment has helped us increase our traffic significantly – by over 50% in just one month.

Today we're digging into our web traffic and letting you in on a secret: the absolute social media lifesaver we think is well worth the investment.


This tool is awesome. We've increased our web traffic by huge numbers in just the past month, and one of the biggest reasons is THIS. | Hoot Design Co.

What is this premium resource?

It's called Edgar, and it's a social media management application by Laura Roeder of LKR Social Media.

What sets Edgar apart is that it recycles your content  – and this is exactly why we saw a 50% increase in web traffic from December to January.


Just last week I had a call with a client who was questioning why we would recommend recycling their social content, and the reason is simple:

 Your content: not sticking the landing.

Your content: not sticking the landing.

Less than 10% of your social media "fans" are seeing your content at any one time. Organic reach on Facebook is often less than 4%.

Why spend the time, money and effort to create awesome posts, infographics and roundups, and let them fall flat on their face? 

Maybe your reader wasn't attracted to your headline the first time around. Or maybe they recently heard something that relates to your topic and spurs them to click this time. Maybe they're sitting in the waiting room of a doctor's office, looking to be distracted.

Whatever the case, posting your robust, hardworking content again will continue to funnel traffic to your site, making it work even harder for you. Using an app to recycle your content automatically means you can just set it and forget it!


We absolutely love the scheduling function inside Edgar because it's soooooo hands off!

First we load our content into our "library."

 A peek inside our Edgar library :)

A peek inside our Edgar library :)


Then we create a schedule that pulls from this library.

 Me, at approximately 7:45pm CST.

Me, at approximately 7:45pm CST.

We set the posting date and time to anything we like (like sleepy time, which for me starts at 8pm!). This schedule automatically pulls from the category you specify.

So you can collapse into bed and not worry about whether or not you scheduled that update. 😉


The Edgar blog gives great stats on popular engagement hours, and we regularly check in to see when our audience is engaging the most – and reconfigure our schedule accordingly.

 Our schedule preview. 

Our schedule preview. 

We've turned over all of our Facebook and Twitter scheduling to Edgar and couldn't be happier with the peace of mind it's given us.

 Some of our most recent Facebook posts – all handled by Edgar.

Some of our most recent Facebook posts – all handled by Edgar.

It's AMAZING to not have to worry about creating every single post by hand.

Here's a little peek at our most recent Facebook posts – all of which were handled by Edgar. 

Trusting all of our reposting to a reliable system that can function entirely hands-off has been a huge boost to our productivity and site traffic.


BONUS CONTENT FROM THE EDGAR TEAM!

When we purchased our Edgar subscription we also signed up for an e course offered by LKR Social Media called Social Brilliant.

Social Brilliant was very helpful and very easy to digest and well worth the time investment. One thing that Social Brilliant made clear was how to connect the dots for clients on why we use social media to bring people to their door.

We created a handy infographic for this we've used again and again to really illustrate to clients what our objectives are when we ask them to create strategic and branded content. 

 
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The e course was easy to navigate and watch on a tight schedule. It was well worth the purchase price, especially if social media feels overwhelming and confusing for you.

One more thing: We would highly recommend Edgar over Hootsuite and Buffer (although we've enjoyed those free apps). Why? The recycling functionality, of course! For us, paying monthly for that peace of mind is totally worth it. 

Set it and forget it—then enjoy when it comes across your Facebook feed. One more thing working hard for you and your biz.

Get $30 off: If you're interested in saving time and stress—and money!— (seriously, who isn't?!), you can save on your subscription using this referral link. Check it out!

– KGB.


Another BIG way to improve your social media performance: Kickass original content.

To funnel customers to your website again and again, creating amazing online content is the best thing you can do for business marketing.

But DANG, can it be time consuming.

Don't worry—you're about to find the perfect solution to getting your blog posts off the groundquickly and painlessly!



Hoot Design Co. is a marketing, branding, and design agency located in Columbia, MO. We specialize in creating a custom and comprehensive marketing strategy centered around your business's unique strengths and educating you with the tools you need from day one. From logo design to brand identity, website design and execution, and social media marketing strategies in-person and through online courseswe're focused on your business success every step of the way.


How Does A Quiz Lead You To Your Dream Customer?

Ever taken an online quiz?

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Of course you have. 

Online quizzes are everywhere.

Most likely you've seen your Facebook timeline fill up with "Which Game of Thrones House Are You In?" (Stark, of course) or "Which Chipotle Order Matches Your Personality?"

Quizzes are fun. But more importantly, they're valuable.

Lead generation quizzes can not only build your brand awareness,  they can take you to your dream customer's virtual doorstep.

How?

Quizzes are an incredibly effective tool for capturing leads.

Using quiz-building tools (you can find many options online—we like Interact) you can easily make a branded quiz that speaks to your potential customers and reflects your mission


So, you know you need to capture those leads—but what makes quizzes so special?

Read on to find out!


Quizzes are one of THE best ways to generate leads. Your reader is already engaged in your content and motivated to keep going—and that means they're ready and willing to give you their email address. Why are quizzes so effective? How can you use a quiz to boost your digital marketing, grow your blog, and generate leads? Find out! | Hoot Design Co.

Five ways quizzes work overtime to generate leads:

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  1. Quizzes showcase your expertise
    • Creating a fun, informative experience (like a quiz!) builds trust in your companyclearly you know your stuff!
  2. Quizzes flatter your potential clients
    • Everyone wants to find out more about what makes them unique. Creating an experience that speaks directly to that drive shows a potential client that you're interested in what makes them special.
  3. Quizzes let you captivate people who are already interested in what you offer.
    • Clients that have opted-in are 28 times more likely to stay in contact with you than someone is to reach out on to make contact on their own. That's huge!
  4. Quizzes are easy to distribute
    • Got a quiz? Send a link! Distributing quizzes through social media and your email list are quick, painless ways to get your content out there. In fact, 1 out of 20 people who see your quiz on Facebook will become leads.
  5. Quizzes have high conversion rates (think 50%!)
    • Actually capturing a passive audience member's contact information can be hard. You've got great blog content? Good for you—you've got eyes on your website. Now you need to have a way to contact them.
    • Opt-ins like free downloads that lead to a mailing list are a great example of an effective lead generator—and quizzes are just as effective, if not more.
    • Because your audience is already interacting with your content in a quiz (instead of just reading it in a blog post, for example), they're already participating in a conversation with you. Clicking their mouse and typing in letters are easy, since they're already clicking through each question: and, in fact, Interact has seen opt-in rates as high as 50%.
 

But how do you actually take your content and turn it into a great quiz?

 

The key is going to be creating a fun, interactive experience that is unique to your business—which can be more difficult than it sounds. But the payoff is worth the work.

After creating a few quizzes ourselves with the folks at Interact, we've got some major tips to help you out:

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4 tips for creating the perfect lead generating quiz:


1. Showcase your company's most important value

Ensuring your quiz is on-brand with your business' mission and character is essential. For example, it just wouldn't make any sense for a computer repair shop to release a quiz about what your Instagram feed says about your personality. Keep it simple and true. This quiz is key to defining your values as a company.

2. Keep it short and engaging

To keep your reader engaged through the whole experience (and get them to the last step—giving you their email) it's important to keep the format quick and light.

About eight to ten questions is a nice rule of thumb: long enough to be engaging, but short enough that it's not a big time investment.

3. Use images

Using pictures as options users can choose from helps switch up your quiz's appearance and keep the reader interested. Sites like Pexels and Unsplash are perfect destinations to find free, gorgeous stock photos to improve your quiz.

4. Capture that email!

Heads up: Capturing your reader's email is THE most important part of your quiz. It's why you're putting in all that work in the first place! Finding a quiz-making service that allows you to capture emails is the bridge that transforms a fun experience to a worthwhile conversion. 


Ready to take the quiz yourself?

With these tips, you have the tools to turn leads into sales. All you need to do is find a quiz maker that's right for you. We partnered with Interact to bring you this quiz—and are so happy with the results.

Now, what's your brand archetype?

Are you the virtuous Mother Earth? The energetic Troubadour? The prideful Patriarch?

Find out what YOUR brand's best and strongest values are!

Quizzes are a great way to collect leads and drive conversions. This guide will help you create an on-brand and strategic quiz for all of your biz needs. Happy quiz building!



Hoot Design Co. is a marketingbranding, and design agency located in Columbia, MO. We specialize in creating a custom and comprehensive marketing strategy centered around your business's unique strengths and educating you with the tools you need from day one. From logo design to brandingwebsite design and execution, and ongoing social media marketing and content marketing strategies in-person and through online courseswe're focused on your business success every step of the way.