6 Tips for Naming Your New Luxury Club

Creating a business is hard work. Coming up with a name makes it even harder. But when you’re a high-profile, high-investment brand, your name is essential.

Here’s how you can start to take on the daunting task of naming your club.

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1. Start with Questions

Before you being the naming process, ask yourself lots of questions.

  • What does your brand stand for?

  • What about your team is inspiring?

  • Is there anything special about your location?

Draw inspiration from anything and everything around you. That way you can start with broad names, and then get more specific and align the name with your brand promises.

2. Know Your Brand

A vision board for a luxury club client’s visual brand.

A vision board for a luxury club client’s visual brand.

Naming your brand takes a lot of brain power and brainstorming sessions, but it’s important to keep in mind that your company’s name needs to reflect everything your brand encompasses. This includes your offerings, your company culture, your mission, and so much more. Failing to know and understand everything your brand encompasses will lead to a weak name that doesn’t reveal all your company has to offer.  

3.  Go for Immediate Recognition

When anyone sees your name, they must be able to recognize your company immediately. This doesn’t mean that your name has to be literal—in fact, many successful brands like Apple, Xerox, and Spotify don’t use literal names—but it does need to be distinguished.

4. Choose What Type of Name You Want

Your name can be:

  • Descriptive, meaning it simply states what you do

  • Evocative, meaning it sparks a specific feeling

  • Fanciful, meaning it has no meaning and is usually a made-up word

Each has its merits, but ultimately, your brand will have the most impact on your name.

5. Don’t Settle for Your First Idea

A word of warning: make sure to come up with a shortlist of names before deciding upon one, and make sure none of them have been trademarked or otherwise copyrighted. You don’t want legal problems before you’ve even begun business.

6. Consider Future Implications

Finally, once you’ve decided on a name, make sure it is extendable and does not limit you in the future. If you choose to expand your business, you may want to offer more goods or services, or you may want to have different names for each business expansion. Don’t be so specific in your name that you can’t do either of these things when your business takes off.

In short, names are important. A good name can entice your clients, excite your team, and guide your business to success.

You have a name, now you need a website. Get a beautiful, user-friendly website in no time with a website package tailored to your company.

Hoot Design Co. is a marketing, branding, and design agency located in Columbia, MO. We specialize in creating a custom and comprehensive marketing strategy centered around your business's unique strengths and educating you with the tools you need from day one. From logo design to brand identity, website design and execution, and social media marketing strategies in-person and through online courseswe're focused on your business success every step of the way.