"What do you think? What kind of business?"
"I think... photography."
"Yes – perfect. Wedding photography."
"Okay, what are we going to call it?"
"Um... Kennedy... Kennedy... Graham?"
"Kennedy Graham Photography?"
"Perfect. Kennedy Graham Photography."
"Excellent. Let's do this!"
Since that first conversation months and months ago, WOW, has Kennedy Graham Photography really grown!
We've come all the way from just a couple of words to a fully-blown brand.
Starting from absolutely nothing but a name, we shaped an entire brand, start-to-finish, and recorded our process the entire way.
We delved deep into the mind of our dream customer and built everything from that base. NEXT, we created a custom color palette and captured the spirit of our brand in a brand vision board:
Making this brand vision board was crucial – it's the guiding document for EVERY subsequent step you take. With every decision you need to make, you're able to look back at your brand vision board and think to yourself, "Does what I'm working really fit into this vision board?" With one glance, you'll know!
Next, we found the perfect font pairings to build a custom logo and custom sub-logo and watermark.
We made sure to craft all of these from the same base – the needs of our dream client – and used our brand vision board to guide our choices all the way through.
Finally, we assembled all our assets in a complete, finalized brand board.
And what's more: we did it all without any design software.
That's right: No expensive design software. No design software period!
Using ONLY free, online resources we mapped our entire design process, going all the way from just a name to a fully-functioning brand. We tracked our progress every step of the way and put it all together in a set of complete, step-by-step instructions, tutorials, and workbooks so that ANYONE can get their brand off the ground, regardless of budget or experience.
And now we're bringing that knowledge to YOU, in our Shape a Brand that Sells e course.
In this course you're taking your brand to the next level by creating custom badass branding materials – including your own logo, font pairings, color palette, sub-logo, and more. ALL using free, online sources. NO design software or experience needed, period.
We're with you every step of the way as we build a brand alongside you – Kennedy Graham Photography – and show you the exact steps we take from beginning to end.
We had such a blast creating this course and can't wait to get you on your way to brand success. We still have spots open, but hurry over before it's too late!
I can't wait to get started!
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We're working hard to show you what five years in business looks like. Comment here or on Facebook with topics or questions you'd like to see us cover. Or maybe just links to your favorite GIFS. You can also tweet us your feedback @hootdesignco or @averyenderle, follow us on Insta, come check out our Pinterest boards, and keep up with us on BlogLovin'!