Brand and Website Reveal: Chrystal L. Hair & Makeup

Chrystal L. Hair & Makeup needed a brand and a website. Her brand needed to be inviting and welcoming, while being instantly recognizable. With a baller brand, Chrystal's needed an easily editable and user-friendly site that would incite conversions and speak to her dream customer

Challenge accepted, y'all!

For Chrystal we pictured a brand that was feminine and warm, while looking sleek and professional.

Chrystal L. wanted a website that would be easy for her current clients to use for scheduling and would entice future customers to take action.

Chrystal's new brand and website are attractive, customized, and bring together Chrystal's established business with her aspirations for the future.

Our process went as follows:

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1. we crafted a vision for the future

Chrystal L. Hair & Makeup vision board

Chrystal L. Hair & Makeup vision board

Chrystal L. needed a brand that would evolve with her business, while always looking timeless. The brand needed to speak to a diverse audience, but target her dream customer. Not to mention the brand would need to look as stunning as the looks that Chrystal produces in her salon

We spoke with Chrystal about the clients and goals she sees in her future and the values of her business that she cherishes in the now.

This vision board acted as a springboard to help us launch into many different brand concepts after getting the go-ahead from Chrystal. The vision board is used to inform the brand and website that come after so that everything feels and looks consistent and professional.

 
 

2. We created a beautiful + targeted brand board

The final Chrystal L. Hair & Makeup brand board

The final Chrystal L. Hair & Makeup brand board

With a soothing color palette, energetic textures, and illustrated icons, we created a personal yet professional brand for Chrystal L. Hair & Makeup.

This brand board can last Chrystal for as long as she wants it, because this brand board is NOT just for us. It's essentially a roadmap we hand to our clients for use in every future branding and business effort.

Our services don't end when we leave your payroll (although feel free to contact us for any marketing service you need 😉), because we believe in sustainable business branding solutions. 

Chrystal's welcoming, personable brand will attract her dream client and help her to stand out!


3. WE BUILT her A customized SITE IN ONE DAY

Using  our Site in a Day package, Chrystal L. got her website up and running in just one day – and now has all the tools she needs to own and run her Squarespace site.

Chrystal's site is on-brand, user-friendly, and she can edit it any way she wants! By the end of the day, she was completely in charge of her fully-functioning website, which is just the way it should be.

Chrystal's final site on various devices

Chrystal's final site on various devices


4. We got results

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We're proud to have created a website that's

  • Welcoming to clients new and old
  • User-friendly – easy to navigate and responsive to all devices
  • On-brand and professional-looking
  • Targeted to Chrystal's ideal client and their needs

And a BRAND that's

  • Warm and friendly
  • Timeless yet trendy
  • Strategically targeted towards her dream client
  • Comprehensive, including a full color palette, patterns, photo styles, language, and more

Check out Chrystal's new website at chrystalhairandmakeup.com to see how her brand and site compliment one another.

What do you think? Let us know in the comments below. Or, are you looking for new branding, logo design, or web design for your biz? Hit us up!




Hoot Design Co. is a marketing, branding, and design agency located in Columbia, MO. We specialize in creating a custom and comprehensive marketing strategy centered around your business's unique strengths and educating you with the tools you need from day one. From logo design to brandingwebsite design and execution, and ongoing social media marketing and content marketing strategies in-person and through online courseswe're focused on your business success every step of the way.

Brand and Website Reveal: Meriwether Cafe and Bike Shop

Meriwether Cafe and Bike Shop wanted a brand that would attract their dream clients and communicate their vision of the company to the world. 

Pleasure to meet you! Charmed, we're sure.

The owners of Meriwether had a strong vision for what they were looking for and wanted a site that would excite visitors and encourage action.

What we envisioned for Meriwether combined their personable and neighborly feel with a sleek and professional look in order to give visitors the best possible experience.

Meriwether's new website is user-friendlybranded to a T, and showcases all of the things that make Meriwether a fantastic business.

Here's how we did it:


1. we fully understood their brand

Meriwether Cafe and Bike Shop needed a brand that would last. The brand would not only have to be aesthetically pleasing, but it would need to strategically target a dream client so that it could work for Meriwether long-term.

After meeting with the Meriwether team we were able to get a better grasp on who they are as a business. 

Using this information, we made a vision board that captures the Meriwether brand, from aspirational interiors to coordinating color palettes.

This jumping-off point helped us communicate our vision to Meriwether and became a template for the brand board, and later, the website. Vision boards are our essential first step on the way to a cohesive and strategic brand.

 
 

2. We created an attractive + strategic brand board

Combining organic patterns, dynamic typefaces, and evocative visuals, we gave Meriwether Cafe and Bike Shop a clear vision for their new brand.

The cool thing about how we roll is that this brand board is NOT just for us. It's essentially a roadmap we hand to our clients for use in every future branding and business effort.

Our services don't end when we leave your payroll (although feel free to contact us for any marketing service you need 😉), because we believe in sustainable business branding solutions. 

Meriwether's inviting, personable brand will distinguish it from competitors, while attracting dream clients in Mid-MO and beyond!


3. WE BUILT THEM A PROFESSIONAL SITE IN ONE DAY

Using  our Site in a Day package, the Meriwether team was able to learn everything they needed to know about owning and running their Squarespace site in just one day.

Not only did Meriwether have a polished and user-friendly site after one day working with us, they also understood the ins and outs of how to edit their site. By the end of the day, they had complete control over the reigns of their website, and that's the way we like it to be.

Meriwether's final site on various devices

Meriwether's final site on various devices


4. We got results

We're proud to have created a website that's

  • Strategically targeted to Meriwether's dream customer
  • Friendly and approachable
  • User-friendly – easy to navigate and responsive to all devices
  • Totally on-brand

And a BRAND that's

  • Targeted to Meriwether's dream customer
  • Friendly and approachable
  • Sophisticated and timeless
  • Comprehensive, including a full color palette, patterns, photo styles, language, and more

Check out Meriwether's new website at meriwethercafeandbikeshop.com to see how well their new brand and website work together.

What do you think? Let us know in the comments below. Or, are you looking for new branding, logo design, or web design for your biz? Hit us up!




Hoot Design Co. is a marketing, branding, and design agency located in Columbia, MO. We specialize in creating a custom and comprehensive marketing strategy centered around your business's unique strengths and educating you with the tools you need from day one. From logo design to brandingwebsite design and execution, and ongoing social media marketing and content marketing strategies in-person and through online courseswe're focused on your business success every step of the way.