Web Design, Logo Design, Branding and Identity Design, Social Media Marketing, Content Creation and Marketing Strategy in Columbia, Missouri

Boone County Early Childhood Coalition:
Building Awareness for Better Parenting

BCECC empowers parents to handle their parenting problems, but the organization needed help with its own problem: a lack of awareness about its services. With HDco’s help and a multimedia awareness campaign, BCECC is working to fix that.

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All Parents Need A Little Help Sometimes

Starting with a simple creative brief and a core message (“All parents need a little help sometimes”), the HDco team came up with several distinct concepts for a TV and radio campaign. Humor, emotion, and logic all came into play to ensure that that message would speak to parents across the county.


First Thing’s First: A Brand and Website

But before kicking off the advertising campaign, HDco created a colorful brand and a gorgeous, functional website for BCECC.

The bright colors of the brand fit perfectly with BCECC’s audience of parents with children ages 0-5, and with a professional, easy-to-use website, BCECC can easily reach those parents looking for help.



With an integrated advertising campaign that reaches its target audience—both geographically and emotionally—BCECC has been able to increase consultations and help more parents be better parents. It’s a lofty goal, but we’re proud to help this local organization achieve it. What other agency can say it had a direct hand in bettering our county’s future?


Let’s make your future better. Together.

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