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Web Design, Logo Design, Branding and Identity Design, Social Media Marketing, Content Creation and Marketing Strategy in Columbia, Missouri
 
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Boone County Early Childhood Coalition:
Building Awareness for Better Parenting

BCECC empowers parents to handle their parenting problems, but the organization needed help with its own problem: a lack of awareness about its services. With HDco’s help and a multimedia awareness campaign, BCECC is working to fix that.

 
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All Parents Need A Little Help Sometimes

Starting with a simple creative brief and a core message (“All parents need a little help sometimes”), the HDco team came up with several distinct concepts for a TV and radio campaign. Humor, emotion, and logic all came into play to ensure that that message would speak to parents across the county.

 
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First Thing’s First: A Brand and Website

But before kicking off the advertising campaign, HDco created a colorful brand and a gorgeous, functional website for BCECC.

The bright colors of the brand fit perfectly with BCECC’s audience of parents with children ages 0-5, and with a professional, easy-to-use website, BCECC can easily reach those parents looking for help.

 
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Results

With an integrated advertising campaign that reaches its target audience—both geographically and emotionally—BCECC has been able to increase consultations and help more parents be better parents. It’s a lofty goal, but we’re proud to help this local organization achieve it. What other agency can say it had a direct hand in bettering our county’s future?

 
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Let’s make your future better. Together.

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