SPECTRUM HEALTH CARE’S
The Art of Asking
Create an unforgettable brand for an equally unforgettable event for Spectrum Health Care that focused on the importance of getting tested for STIs.
Through images of classical art paired with bold colors, textures, and fonts, the Art of Asking brand was born. With a gorgeous microsite and cheeky social posts, this underwear event became anything but understated.
The Art of Asking event turned out to be the full package. Spectrum Health Care hosted many attendees, boosted their brand awareness, and got guests to think critically about what goes on under their sheets.