Accounting Plus, Inc.

The Challenge: Bringing a Traditional Business into the 21st Century

Brand Refresh • Website Design • Advertising Campaign • Content Marketing


static1.squarespace-2.png

A Brand That's Trustworthy and Approachable

Accounting Plus has been in business for over 25 years—and now their brand has caught up with the times.

We took their existing core elements—their logo and an icon—and created a completely refreshed brand identity and original iconography. We created a brand-new, modern brand to bring AP into this century. Through branded print advertisements as well as business collateral, we were able to bring this brand to life and into spaces for customers to interact with.

Accounting Plus had a logo. Now they have a brand.
 

A Website That Delivers Results

Accounting Plus needed a new website, and they needed it to be mobile friendly, easy to use, easy to update, securevisually beautiful, engaging, and optimized for search engines.

We delivered with a new website that embodies the Accounting Plus brand through its language, user flow, visual design, and dynamic resource library

 
Johnston+Paint+&+Decorating+has+been+a+fixture+in+Columbia,+MO+since+1925.png

Content That Engages Current + Future Clients

To attract and engage visitors, Accounting Plus needed digital content that was informative and engaging.

The Solution: A Customized Learning Center

The Accounting Plus Learning Center is a regularly-updated resource library of how-to posts, explainers, tips, and important information.

Creating quality information that meets their potential clients' needs lets Accounting Plus establish expertise, earn readers' loyalty, and appear in search results.

Thanks to their engaging content, the Accounting Plus website now ranks nationally for key search terms and has attracted out-of-state clientele solely based on search results and content.
 

 

A Social Presence That Connects with Clientele

What's the point of social media if it doesn't build your business? We revamped the Accounting Plus social presence to create a dialogue with their existing fans and attract new ones, too.

Social media posts that look and feel like Accounting Plus have helped grow their social profile and increase customer loyalty.
 

 
2-1.jpg

Print Materials and Advertisements That Bring the Brand to the Real World

As Accounting Plus Inc.'s agency of record, we're on hand at a moment's notice to create print advertisements and materials for Accounting Plus.

From print advertisements to in-office materials, the Accounting Plus brand lends itself to stunning design collateral.

 

Embracing the Accounting Plus Legacy

Owners Denise Nelson and Tina Marso have grown their business from a small shop in Tina’s basement to an agency of over 10 full time experts.

The 25 Years and Counting campaign shows off the Accounting Plus legacy through video features, advertising, and social sharing campaigns.
 

Results

 

Accounting Plus now ranks nationally in key search queries, has a committed social media following, and a brand you could recognize anywhere.

We're proud our partnership with Accounting Plus taking their brand to new heights.

Ready to take your business's brand and website to the next level?

 
 

See more award-winning work: