Accounting Plus
Website Design + Development. Branding. Content Marketing. Social Media Strategy.

 
Tina Marso and Denise Nelson, owners of Accounting Plus, Inc.

Tina Marso and Denise Nelson, owners of Accounting Plus, Inc.


Complete Website reDesign

Accounting Plus's old website was outdated and stagnant. We fixed that.

The new Accounting Plus website is:

 
  • Responsive to every screen size
  • Focused on customers' needs
  • Content-rich
  • Optimized for mobile devices
  • Optimized for search
  • Friendly and approachable
 

New, strategic branding:
reliable, detail-oriented, approachable

 
Brand board for Accounting Plus | Hoot Design Co.

Accounting Plus came to us with a logo, an icon, and a trend of using green in the past. There was a lot of inconsistency in Accounting Plus (also known as A+) materials – from their print collateral to their online presence.

To blow out the Accounting Plus brand, we sat down with A+ owners Denise and Tina and talked about the strengths, point of difference, and intended audience for Accounting Plus.

Then, we created a completely refreshed brand identity that was on-tone and on-message for A+.

 

dynamic Content Marketing:
The A+ Resource library

 

We work with Accounting Plus on a recurring basis to co-create and publish original content in the Accounting Plus Resource Library. In addition to creating great points of contact with their clients, Resource Library boosts AP's search rankings (SEO) by housing high-quality content customers actually want to read.

 

Targeted Social Media Strategy:
connecting with clients year-round

 

Despite the fact that anywhere from 82%–96% of businesses use social media, about a third are unsure if it's "working." WHAT?!

We took the stress out of social media for Accounting Plus.

By taking a strategic approach to social media, setting goals, and measuring success, we've revitalized Accounting Plus's social presence to connect with their clientele throughout the whole year, not just tax season.