A-1 Party & Event Rental
Brand + Print Materials.

Alternative Logo Refresh

Logo design for A-1 Rentals

Like many of our clients, A-1 wanted an entirely fresh brand, but already had a logo that was attached to their merchandise and print materials. No problem! We kept the old logo, but completely re-branded the business. The logo and the brand look cohesive but work together to push A-1 in a new direction.



Brand development

We explored out the A-1 brand with a vision board (left image) to understand the brand's visual style. The warm colors and welcoming patterns inspired the brand board (right image). A-1's beautifully organized events were used as a guide for selecting the, fresh color palette, joyful prints, and aspirational photo styles.



Print materials

A-1 wanted a catalog for their services that was equal parts informational and on-brand. We designed a toolkit for A-1's dream customers that was everything a client would need. Below are the testimonials, chair tie chart, linen colors, and delivery range pages. With a fresh brand, we were able to create a catalog that embodies A-1.


After their new branding and catalog launch, A-1 is prepared to strategically communicate with their dream customers. Are you ready to get a fresh perspective?