Step 4: Drive More Sales
With a complete brand and a strategy that packs a punch, it’s time for a campaign that speaks to the masses
How BCECC spread the word:
The campaign “All Parents Need a Little Help Sometimes” was about dealing with common parenting issues in a positive way with the help of Boone County Early Childhood Coalition. These videos were compiled into a TV spot, feature on their social media, and used as a centerpiece for a wildly successful campaign.
Original photography was essential for speaking to the ideal BCECC client (Boone County parents). The social media campaign relied on showing real parents, their children, and the connection between them.
keep up with your clients
BCECC’s campaign was a sensation on Instagram. Through powerful messaging and touching photography, BCECC became a trusted resource for Boone County moms.