Services: Logo Design, Brand Identity, Print Collateral, Social Media Marketing
We were honored to be hired to brand MorSupport, a Mid-Missouri nonprofit whose mission is to provide aid and support for women recently diagnosed with cancer.
Mor Kantor founded MorSupport in 2015 after being diagnosed with breast cancer.
Mor realized that she was lucky to have such an amazing support network of friends and family to help her through her diagnosis and treatment – but what about women who don't have the same resources? Where would they go when they need a ride to treatment? Who would they contact when they need someone to pick their children up from school?
This thinking drove Mor to take on an incredibly daunting task: to start a successful nonprofit that aims to help other women diagnosed with cancer – all while undergoing her own aggressive treatment.
Bringing a personal and unique brand vision to life for MorSupport
From the beginning, Mor had a wonderful vision for her brand. She knew exactly the way she wanted women to feel when they first glimpsed her brand: like they were safe, at home, and comfortable. Mor needed her audience to know that MorSupport was going to make their life easier in even the most difficult of times.
And that's exactly what we accomplished through the use of an optimistic, inviting color palette of violet, lavender, rose and bluebell, calming and marbled watercolor patterns, and a warm, personable script typeface with a handcrafted touch. The dove, a symbol of optimism and peace, is the finishing touch.
Building MorSupport's Website
We chose to work with Squarespace to build MorSupport's website. Squarespace's excellent customer service and ease of use allow Mor and her team to make updates on their own – without needing to understand a line of code or wait weeks for a developer to get them on the schedule.
We had a great experience crafting such a personal and intimate brand and continue to work with Mor to create promotional materials and help manage MorSupport's social media presence.
You can find MorSupport at MorSupport.org, on Mor's blog, on Facebook, and on Twitter. Subscribe to MorSupport's newsletter to stay informed on upcoming events. Make sure to check out the MorSupport shop and stop by the donation page to add your support while you're there.